8 Out of 10 Businesses Not Using Professional Exhibition Stand Designs

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Research from Marler Haley, part of the P3 Group, discovers an astonishing 80% of small to medium sized businesses fail to use a professional graphic on their own banner and exhibition stands.

Around eighty percent of small- to medium-sized business clients don't have the money to hire a full-time graphics designer

Marler Haley has found a massive 8 out of 10 small to medium sized businesses fail to use a professional graphic on their exhibition banner stands when first approaching banner display companies research shows. This is due to a false impression of high costs for professional advice, design and final print which, at Marler Haley, simply isn’t the case.

To cut costs in the times of recession, companies are trying to create their own exhibition stand graphics which normally are not up to scratch and as such find their own designs do not attract the crowds they set out to target.

Whether looking to put on a small, in-house event or a grand-scale bash to attract new customers, clients want to wow the crowd the second they set foot in the door. While that's easier said than done, Marler Haley advises the hard part can be completed for customers by using expert banner stand design graphic designers to create customised, professional graphics giving banner stands the bold, innovative look that will win over clients before a pitch has even begun.

Marler Haley goes on to say that with so many details large and small to consider when staging an event, you don’t want to be second-guessing the graphics chosen to represent company brand, the message a company is trying to portray while it also worth while keeping graphics up to date.

By using a graphic design team that specialises in banner stand designs such as Marler Haley’s own on-house team, costs can be significantly reduced with prices starting from as low as £57.00. Findings show these services will not only keep companies within budget as opposed to approaching a full time graphics designer, the graphics created for the display stands will capture the tone of an event helping a company move towards the goals it is striving to achieve due to the expert knowledge offered.

Marler Haley has long offered graphic design services through their talented team of professional banner stand graphic artists. With banner stand graphic design options such as ‘Artworking’ (Designed from your own brief) and ‘Graphic design’ (Working with you to create a design from scratch) from as low as £57.00, exhibition stand design certainly is budget friendly.

For questions, quotes and other general queries, contact Marley Haley by calling 0808 100 3540.

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Laura Wiles

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