SAN FRANCISCO, CA (PRWEB) June 8, 2010
Overtone, Inc., announced today it will exhibit in Booth #13 at the Forrester’s Customer Experience Forum 2010, June 29-30, at the Grand Hyatt New York. During the conference, on Wednesday, June 30, President & CEO Craig Brennan will host an interactive breakfast discussion about creating effective multi-channel customer listening strategies.
Attendees are invited to visit booth #13 to discover how Overtone delivers actionable insights to companies that need to uncover the hidden themes and sentiment in the volumes of online conversations about their products. Attendees will learn how online discussions from social networks and direct feedback platforms are rich in insights which every company can leverage. During the conference, Overtone will demonstrate how its integrated customer listening system, OpenMic®, can help track and fine-tune marketing efforts, respond quickly to customer issues, provide new offerings based on the latest feedback and strengthen customer relationships.
On June 30, Overtone President & CEO, Craig Brennan, will host an interactive breakfast discussion titled, “How do you create an effective multi-channel customer listening strategy? Start with the questions you'd like answered.” The breakfast discussion will begin at 7:30 a.m. in the Hyatt’s Empire Salon II Room.
This interactive discussion will help participants understand the benefits of listening to online customer conversations, and learn about the variety of customer insights to be gained from listening to these online conversations across multiple channels. Participation in Overtone’s breakfast-hour discussion will help to form Multi-Channel Customer Listening Strategies by taking advantage of the incredible customer intelligence waiting to be harvested from social media and direct-to-company feedback channels. Attendees will also walk away with answers to the top voice of the customer questions that they should be asking before implementing a listening program.
Craig Brennan, President & CEO, Overtone, Inc.
Craig Brennan is an expert in leading companies to success through redefining their customer relationship strategies and improving their return on investment. Prior to serving as CEO of Overtone, Inc., Craig held a similar position at Brio Software Inc., where he led a company-wide transformation. His innovative strategies and thought leadership in customer relationship management helped return the company to profitable growth, resulting in the best overall operating performance for the company. Craig has held leadership positions at Tumbleweed Communications Corporation as president and CEO, senior vice president of the CRM Group at Oracle Corporation, and partner at Deloitte Consulting, where he built and led the Siebel-CRM practice. Craig earned an M.B.A. from Northwestern University's Kellogg School of Management and a B.A. degree from the University of Michigan.
Overtone, Inc. provides an advanced customer listening solution that out performs simple social media monitoring for many of the world’s leading consumer brand companies including Microsoft, Yahoo!, and Continental Airlines. Overtone’s OpenMic delivers meaningful customer insights from unstructured customer-generated content enabling strategic decisions and intelligent action. Overtone is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures. For more information, visit http://www.overtone.com
For more information about the Forrester conference, please visit http://www.forrester.com/events/eventdetail?eventID=2445
Overtone is a trademark and OpenMic is a registered trademark of Overtone, Inc.