New York, NY (PRWEB) June 9, 2010
Manhattan-based technology company QderoPateo announced the completion of a successful launch of its Blu-Pons proximity marketing technology at national franchise hotel chain locations in conjunction with Kommunity Kiosk, a leader in providing touch screen directories and kiosks for the hotel industry.
QderoPateo has partnered with Kommunity Kiosk to expand their reach and relevance into location based advertising. The technology enables advertisers to reach consumers directly through their mobile devices via QderoPateo's proprietary Blu-Pons Bluetooth media solution. The technology is now co-located with many Kommunity Kiosk hotel locations, including major hotel franchise such as Marriott, Doubletree and Crowne Plaza.
Through Blu-Pons, consumers who enter a hotel location have the option of allowing valuable coupons and discounts be sent directly to their Bluetooth enabled cellular phone. Once a customer accepts the opt-in prompt, the discount is delivered directly to their mobile device and can be readily presented for redemption at the participating retailer.
“Having recently partnered with QderoPateo to integrate Blu-Pons within our Local Knowledge kiosk network, we are very impressed with the initial reaction of our hotels and their guests,” said Scott Thornton of Kommunity Kiosk, noting that his company has a very mature business model and footprint across the Northeast and Southeast United States. “It allows us to deliver helpful content directly to guests while increasing the visibility of our systems in general, which is a win-win for the hotel, their guests, and our sponsors. We look forward to further integrating Blu-Pons into our network around the country.”
“Working together with Kommunity Kiosk we can easily leverage the high foot traffic of these prime locations and convert them into a valuable sales event for the consumer and participating advertiser,” said Bobby Rudder, Senior Director of Sales at QderoPateo. “Relevance is at the heart of everything we do, and Blu-Pons enables us to bring very focused messages directly to receptive consumers. Proximity marketing is an extremely underutilized tool that is quickly gaining increased acceptance by consumers and advertisers alike.”
QderoPateo and Kommunity Kiosk are actively expanding their network across digital locations at national hotel chains in NY, NJ, CT, PA and NC.
QderoPateo is a pioneering global developer and provider of mobile augmented reality entertainment, business and lifestyle solutions that enhance the quality of life for users around the world. The company’s U.S. headquarters is located in New York, NY, with offices in Shanghai and the United Kingdom. For more information, visit http://www.qderopateo.com or http://www.blu-pons.com.