Myntra.com Launches Brand Stores for Corporate Houses

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Specifically Launches Dedicated Online Stores for Company Branded Merchandise

Myntra.com - India’s largest on-demand consumer products personalization company – has launched 'Brand Stores', a unique and complete brand merchandising solution for corporates.

A Myntra powered Brand Store is a dedicated online store that allows company logo customization on premium branded merchandise and accessories. Along with marketing, operational and customer support, this offering from Myntra provides great value proposition in terms of discounts on merchandise from top sports and lifestyle brands in the country. These stores are powered by a world-class e-commerce interface which is secure and easy to navigate. Corporate HR, Administration and Marketing teams can choose products starting from basic desktop accessories, apparels, to travel gear, electronics, and other unique promotional products, appropriate for their brand positioning.

Myntra has successfully deployed this solution for many corporate houses including Tech Mahindra, Cable&Wireless Worldwide, and EMC and more than 1 lakh employees collectively across these organizations have access to Myntra powered Brand Stores.

Commenting on the launch, Mr. Mukesh Bansal, CEO of Myntra.com said, “With this launch, Myntra offers the most advanced online brand shop solution in India. This solution will not only aid the internal branding efforts but will also provide significant value to employees by offering deep discounts on top consumer brand products.”

While organizations today are competing hard to create an identity for their brand in the market, such online stores can be the solution to increase brand association and recall amongst employees and clients respectively. Moreover, promoting a corporate brand on premium branded merchandise enhances the company's reputation.

These Brand stores also provide a platform for organizations to run successful Rewards & Recognition programs for their employees.

Inquiries for Corporate Brand Stores can be placed by calling Myntra on +91 80 43540101.

For more information, please log onto http://www.myntra.com/groups

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Shwetha Narayanan
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