WinkBall in South Africa for the World Cup

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With the impending arrival of the world's biggest sports event and football's greatest contest, WinkBall has taken its revolutionary citizen video coverage to the heart of the World Cup on the streets of South Africa.

With the impending arrival of the world's biggest sports event and football's greatest contest, WinkBall has taken its revolutionary citizen video coverage to the heart of the World Cup on the streets of South Africa. As well as sending a team of UK reporters to South Africa, WinkBall has hired and trained a team of thirty local people to work as citizen video reporters in their homeland. Based in Johannesburg and Cape Town, WinkBall reporters will be covering the whole of the event by capturing the real sights and sounds of World Cup 2010 at street level.

Speaking to fans across the globe, WinkBall's South African team of street reporters will be asking what the fans really think of the World Cup this year and how good a chance their team has at landing the greatest football prize of all. In the competition's lead up, the South African WinkBall team have already begun speaking to hundreds of local people in South Africa. To gain a real insight into what the World Cup means to South Africa, reporters have asked football fans their predictions for the World Cup, their favourite players and most importantly, what hosting the World Cup will bring for South Africa economically, socially and politically. To see WinkBall's team at work and find out the current mood in South Africa, you can see what locals had to say at Winkball

Notes to Editors:

About WinkBall.com. WinkBall.com is a free, web-based, personal video communication service, which allows anyone to record, send and share videos with friends and family - privately. Users can also create and post content to video blogs and video walls for group viewing. Video messages delivered by WinkBall can be accessed anywhere, anytime through a web browser. WinkBall is also used by brands and organisations to share video content, which users can actively choose to watch and share. All messages sent through WinkBall are supported by targeted five-second advertisements, which are played at the end of video messages. WinkBall is safe, simple and fun and makes video the best way to communicate online.

Established in London in 2005, the WinkBall Project team has evolved to become a leading player in driving the future development of online communication.

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Claire Palmer
Shout! Communications
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