Sales and Marketing Ramps Up at Alpha Metal Finishing Company in Dexter, MI

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Alpha Metal Finishing appoints two new professionals to its team as they set the stage for continued growth in sales.

It is not very often that you can find two individuals with such a broad background in business development.

Alpha Metal Finishing Company of Dexter, MI is pleased to announce the appointment of Laurie Armstrong to Sales and Marketing Manager and Greg Wood as Director of Business Development.

Armstrong holds a B.S. from Eastern Michigan University and brings more than 18 years of marketing, public relations and sales experience to Alpha. She previously founded, owned and operated Integrity Cleaning Group, a commercial cleaning company that provided services to the healthcare industry. Armstrong developed all sales and marketing strategies for Integrity with a sales growth rate of 89 percent in 2009.

In her role as Sales and Marketing Manager for Alpha, Armstrong will write, plan and implement all sales and marketing strategies for 2010 and beyond. Fostering new customer relationships, driving revenue and assisting with various aspects of customer service will be part of Armstrong’s role.

Wood holds a B.A. from Michigan State University with a career that spans over 20 years in Sales, Marketing, Information Technology and Customer Support. Wood joins Alpha from GetService where he served as an Account Executive and Sales Team Leader. He also managed the web marketing and email marketing initiatives at GetService and created strategic partnerships. As a result, sales revenue increased by more than 40 percent in 2009.

For Alpha, Wood will focus on lead generation strategies and strategic partnerships for increasing revenue and profitability. He will also develop brand, marketing, and social media initiatives with the Sales and Marketing Manager and President. Additionally, Wood will collaborate with production and quality control departments to ensure exceptional customer service and quality.

“It is not very often that you can find two individuals with such a broad background in business development,” said Bob Wood, President of Alpha Metal Finishing. “As a previous small business owner, Ms. Armstrong understands the fundamentals of daily operations and the importance of retaining clients in a waffling economy. Mr. Wood has a strong pulse on sales, web marketing and social media strategies and how to use these tools to generate revenue. Both have leadership and drive that will be beneficial to Alpha.”

Alpha Metal Finishing Company, located in Dexter, Michigan, is a custom, aluminum finishing company with more than 30 years of experience in custom aluminum anodizing and chromate conversion. Alpha’s personalized service, ISO 9001:2000 registration, and knowledgeable staff ensure consistent high quality results. Other offerings include: high volume and job shop finishing services; lot tracking, testing and statistical process data for products requiring process traceability; and ancillary services such as special packaging for automated assembly and assembly of product.

Editor’s Note: Laurie Armstrong resides in Saline, MI, along with her husband and two children. Greg Wood resides in Jenison, MI, along with his wife and two children.


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