Oneupweb Study Proves Your Website Can Be Your Greatest Asset - If You Know The New Rules Of Usability

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Digital marketing leader Oneupweb releases a groundbreaking study with a new, easy-to-follow formula to calculate whether the design and usability of a website is causing or costing customers and sales.

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Redesigning your website is no longer a matter of deciding whether or not to have a face lift, this is open heart surgery for your business. And our proprietary formula can help companies determine if their website is hurting their sales, before they lose customers.

Is your website driving sales or driving them away? New findings in Oneupweb's latest white paper, Revolutionizing Website Design: The New Rules Of Usability, reveal the new standards in website form and function and show how they directly affect sales.

"Website functionality is comprised of many complex variables," says Oneupweb Founder and CEO, Lisa Wehr. "And we've managed to break down the chaos by uncovering the significant relationship between visual aesthetics, usability and sales."

And, Oneupweb has uncovered more than the relationship between these three success factors - they've distilled the instrumental formula for building websites that balance them to deliver maximum return. To get that formula, Oneupweb evaluated 100 websites spanning four different industries: e-commerce, higher education, travel & hospitality, and business-to-business.

These results should concern companies:

  • E-commerce websites had a 45 percent task failure rate.
  • Out of the four industries Oneupweb analyzed, travel & hospitality sites garnered the worst user experience ratings overall.
  • No matter how easy a site was to navigate, without professionally presented design participants cited that they were "skeptical" of the company's performance and reputation.

"It's time for a wakeup call. If 45 percent of visitors are leaving your site for a competitor's, it's killing sales," warns Wehr. "Redesigning your website is no longer a matter of deciding whether or not to have a face lift, this is open heart surgery for your business. And our proprietary formula can help companies determine if their website is hurting their sales, before they lose customers."

To download a copy of Revolutionizing Website Design: The New Rules Of Usability, visit OneUpWeb.com. For more information on Oneupweb's services and studies, visit OneUpWeb.com, email info@oneupweb.com or call toll free, 877.568.7477.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.

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Maureen Michaels
Oneupweb
231-933-9977 ext. 116
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