Ottawa’s Public Sector Poised to Plug into Mobile Marketing

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From cost-effective fundraising to ‘instant impact’ lobbying, Broadplay Mobile reveals the powerful new uses.

Using text marketing, activities like raising donations, building a volunteer base, and organizing people around an event can be done quickly at far less cost through instant messages delivered to any mobile phone.

Broadplay Inc, a leading mobile marketing company will be leading a unique roundtable discussion on the advent of mobile marketing in the public sector June 10 at MARCOM 2010. The roundtable, led by Broadplay’s president Marcus Anderson, will reveal SMS text marketing as a fast-emerging channel poised to revolutionize the way Canada’s public sector and not-for-profits communicate with their constituents. MARCOM 2010, a professional development conference takes place June 10 and 11 in Gatineau Quebec.

From low-cost fundraising campaigns to ‘instant impact’ lobbying, Broadplay will demonstrate the many ways Canadian government offices, political parties and charities can save time, reduce marketing spend and increase their reach through the power of mobile. The immediate nature of SMS text marketing now allows the public sector to reach their constituents instantly through their cell phone, at a fraction of the cost of print, radio or TV. Any organization that has a list of ‘opted-in’ phone numbers can communicate to them cost-effectively through their back-end administration dashboard.

WHAT:     
Shortcode and Mobile Marketing: The Next Generation Communication Channel -- A Roundtable Discussion

WHO:         
Marcus Anderson, President Broadplay Mobile

WHERE:     
MARCOM 2010 Professional Development Conference Hilton Lac-Leamy Gatineau, Quebec. See http://www.marcom.ca for conference details

WHEN:     
June 10, 2010 at 12:45 pm

“Creating awareness around a political campaign or raising sponsorship dollars today requires a new medium capable of reaching a wider, younger constituency at a grassroots level,” says Broadplay president Marcus Anderson “Using text marketing, activities like raising donations, building a volunteer base, and organizing people around an event can be done quickly at far less cost through instant messages delivered to any mobile phone.”

The first success stories around not-for-profit mobile marketing campaigns are beginning to surface, especially in the US. Organizations like the Red Cross effectively harnessed the power of mobile to raise disaster relief funds following the devastating Haiti earthquake. Here in Canada, Broadplay recently created an effective mobile petition for The Ontario Community of Pharmacies to help them lobby against proposed pharmacy funding cutbacks. The mobile petition made it possible for pharmacy customers to text in their vote against the cutbacks. Broadplay itself was also a mobile marketing frontrunner, as the first and only organization in Canada to deliver Obama’s victory speech via text SMS in 2008.

About Broadplay
Founded in 2004, Broadplay Inc. is a Toronto based mobile marketing company focused on helping brands reach the widest customer base through the strategic use of innovative mobile technology and business case application. With its proprietary Mobile Marketing Intelligence (MMI) platform, Broadplay Inc. has created a scalable solution that integrates rich media experiences and media interactivity with the Short Message Service (SMS) protocol.

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