2010 Life is good Festival to Feature Jason Mraz, Ben Harper & Relentless 7, Guster, Corinne Bailey Rae, Ziggy Marley

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Life is good® and Superfly Presents are excited to announce the lineup for the 2010 Life is good Festival at Blue Hills. Set to take place September 11 – 12 at Prowse Farm in Canton, MA, a suburb of Boston, the multi-faceted event combines world-class headliners, popular developing bands and the top children’s artists working today. This one-of-a-kind festival aims to raise $1 million for kids facing life-threatening challenges through the Life is good Kids Foundation.

2010 Life is good Festival will raise $1 million for kids

“No other festival in the country can offer the entertainment experience that people will find at the 2010 Festival,” said Bert Jacobs, Chief Executive Optimist for Life is good. “We will have a great time while raising more than $1 million for kids."

Life is good® and Superfly Presents are excited to announce the lineup for the 2010 Life is good Festival at Blue Hills. Set to take place September 11 – 12 at Prowse Farm in Canton, MA, a suburb of Boston, the multi-faceted event combines world-class headliners, popular developing bands and the top children’s artists working today. With a wide range of entertainment options including games, interactive art activities and a nationally-known circus company, this one-of-a-kind festival aims to raise $1 million for kids facing life-threatening challenges through the Life is good Kids Foundation.

The 2010 Life is good Festival at Blue Hills will feature national headlining artists Jason Mraz, Ben Harper & Relentless 7, Guster, Corinne Bailey Rae, Ziggy Marley, Galactic, Ozomatli, and Mavis Staples as well as rising stars Brett Dennen, Grace Potter & the Nocturnals, Donavon Frankenreiter, OK Go, Dr. Dog, Trombone Shorty and more. Top children’s artists The Laurie Berkner Band, Dan Zanes and Friends and They Might Be Giants will join in the fun on the “Good Kids” Stage and will be joined by San Francisco’s kids-rock performers The Sippy Cups and a unique “Circus To Go!” performance by Big Apple Circus. The complete talent line-up is listed below. Complete festival information can be found at http://www.lifeisgood.com.

The two-day, multi-stage music festival hosted by Life is good, a Boston-based company that spreads good vibes through its colorful collection of apparel and accessories, will take place at historic and picturesque Prowse Farm at the foot of the Blue Hills, just minutes from Boston. To ensure an exceptional festival experience, Life is good has partnered with Superfly Presents, nationally recognized producers of the iconic Bonnaroo and Outside Lands festivals.

Tickets for the 2010 Life is good Festival at Blue Hills will go on-sale on June 17, 2010 at 10:00 am at http://www.lifeisgood.com. Adult single-day tickets are $50, and $90 two-day tickets are also available. Tickets for children ages 6-12 are available for $10 in a limited supply, and children 5 and under are free.

“The 2010 Life is good Festival at Blue Hills is a one-of-a kind event. No other festival in the country can offer the talent and entertainment experience that families and music fans alike will find at the 2010 Life is good Festival – all while helping to raise funds for kids facing life-threatening challenges,” said Bert Jacobs, Chief Executive Optimist for Life is good. “We have some of the very best performers coming together and we are going to have a great time while we raise more than $1 million dollars for the Life is good Kids Foundation.”

While most festivals have their fair share of VIPs who enjoy special privileges, Life is good will only offer these experiences to VGPs -- Very Good People. Every festival attendee will have the opportunity to access exclusive hospitality, preferred viewing, artist meet and greets and other prizes by achieving fundraising goals or making a donation to help kids in need. The top fundraisers, known as VGPs, will have a once-in-a-lifetime concert experience, enjoying special perks and privileges throughout the event.

Through its nationally-known festivals, Life is good has raised over $3 million for children in need since 2003. All public donations, including individual fundraising prior to the event, will be directed to the foundation. The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness, natural disaster and extreme poverty. Its Playmakers initiative provides training, resources and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives.

For more information on The Life is good Company, the Life is good Kids Foundation, and the Life is good Festival, please visit http://www.lifeisgood.com/festivals.

About The Life is good Company
The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel, its quality accessories, and its optimistic cultural hero with the huge smile, Jake. For more information on Life is good, please visit http://www.lifeisgood.com

About Superfly
Superfly Presents was founded in New Orleans in 1996 by Jonathan Mayers, Rick Farman, Richard Goodstone and Kerry Black. Originally set up to become the leading independent local concert promoter, they created the Superfly During JazzFest series, which is now in its 14th year. In 2002, they co-founded and continue to produce the iconic Bonnaroo Music & Arts Festival. Since its inception in 2002, Bonnaroo swiftly earned its status as the country’s premier music and arts event and Rolling Stone called the festival “one of the 50 moments to change the history of rock and roll.” Bonnaroo has featured a staggeringly diverse range of world-class acts such as Bob Dylan, Bruce Springsteen and the E Street Band, Metallica, Neil Young, Radiohead, Jay-Z, Willie Nelson, The Police, Snoop Dogg, Pearl Jam, Tom Petty, The Dave Matthews Band, James Brown, The White Stripes, Erykah Badu and The Dead, among so many others. Bonnaroo has also made a large impact on the comedy industry, featuring some of today’s best comedians working today, including Chris Rock, Lewis Black, David Cross, Aziz Ansari, Conan O’Brien, Zach Galifianakis and so many more. In 2008, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival. The company is also involved in artist management and has created the Superfly Marketing Group, a boutique entertainment-marketing agency designed to complement Superfly’s diverse divisions. Superfly Marketing Group leverages the company’s experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.

Life is good® is a registered trademark of The Life is good Company

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ERIN CALLANAN

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