Razorfish Hires Ryan Turner for Social Media Position

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Industry veteran to lead social practice in West region.

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Ryan Turner is going to make an immediate impact at Razorfish as both a thought leader in social and a counselor to our clients. I expect Ryan to help clients create great customer experiences that employ social in a strategic and measureable way.

Razorfish has hired Ryan Turner to become director of Social Influence Marketing in the agency's West region. Turner will devise strategies to help West region clients improve their businesses by employing social media and influencers. He is the latest addition to Razorfish's international network of Social Influence Marketing experts who service clients across 20 offices in 10 countries.

Turner will focus on Razorfish clients from the Los Angeles, Portland, San Francisco and Seattle offices. Based in Seattle, Turner reports to Joe Mele, managing director of Media and Marketing for the West region.

Turner joins Razorfish from ZAAZ, where he ran the company's social media practice. A 13-year veteran of the marketing and technology industries, Turner has also worked for the Bill and Melinda Gates Foundation. He has worked with clients ranging from Boeing to Microsoft. Turner blogs at http://www.websocialarchitecture.com/ and can be found on Twitter at @wryanturner.

Mele said, "Ryan Turner is going to make an immediate impact at Razorfish as both a thought leader in social and a counselor to our clients. I expect Ryan to help clients create great customer experiences that employ social in a strategic and measureable way."

The Razorfish Social Influence Marketing practice, launched in 2008, helps clients transform their businesses with social. In the West region, Razorfish has assisted companies ranging from Intel to Munchkin Inc. Recently Razorfish announced its role in helping Microsoft launch KIN, a new mobile device focused on social media. In 2009, Razorfish announced it had bolstered its Social Influence Marketing practice by launching new offerings that focus on strategy and measurement.

Turner joined Razorfish in May 2010.

About Razorfish:
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Singapore, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe's (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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