Chick-fil-A Launches "Moo'v to a Greener Commute"

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Commuters in Richmond, Virginia, get rewarded with spicy chicken sandwiches and specials from Chick-fil-A when they moo’v to a greener commute

Richmond area Chick-fil-A® locations today announced a unique partnership with NuRide and RideFinders to reward commuters with new spicy chicken sandwiches when they moo’v to a greener commute by carpooling, vanpooling, biking, walking, telecommuting or taking the bus instead of driving alone.

“Chick-fil-A is thrilled to reward commuters for moo’ving to a greener commute,” said Jody Wetherill, Chick-fil-A Area Marketing Director, “We also know how expensive it is to commute in this economy and we are delighted to help participants stretch their dollars with free spicy chicken sandwiches and special savings.”

“Moo’v to a Green Commute” will run from June 7th through December 1, 2010 throughout the greater Richmond area. To participate in the event, commuters can sign up for free on the NuRide web site and earn points for every carpool, vanpool, bike, walk, telework or bus trip they record. Points can then be redeemed for a variety of rewards including coupons for a free Chick-fil-A spicy chicken sandwich with the purchase of a lunch or dinner meal. The first 1,000 commuters to sign up and take 10 trips will receive a coupon for a free spicy chicken sandwich. Participants can also earn coupons for free spicy chicken sandwiches for every friend they refer who signs up and takes 10 trips. RideFinders Emergency Ride Home program is also offered so commuters can get a free ride home in case of an emergency.

“We are extremely excited to partner with Chick-fil-A,” said Von Tisdale, Executive Director of RideFinders and Rick Steele, CEO of NuRide, “and we know these delicious rewards will keep commuters moo’ving in the right direction with greener trips, less traffic and cleaner air!”

“Moo’v to a Greener Commute” is projected to reduce 40,000 car trips resulting in 1,000,000 fewer miles driven and the prevention of more than 400 tons of emissions. For more information, please visit http://www.ChickfilAMoovsGreen.com.

About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), currently with more than 1,450 restaurants in 38 states and Washington D.C. Chick-fil-A produced record sales in 2008 of $2.96 billion - a 12.17 percent overall increase and an 4.59 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 41 years.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at http://www.chick-fil-a.com, http://www.chick-fil-apressroom.com, http://www.truettcathy.com, http://www.facebook.com/chick-fil-a and http://www.twitter.com/chick_fil_a.

About RideFinders
RideFinders, a division of GRTC Transit System, is a regional non-profit agency that works to move more commuters in fewer vehicles throughout Central Virginia to protect air quality and increase the efficiency of the region's transportation network. RideFinders award-winning service has been serving Central Virginia commuters since 1981. For more information visit http://www.ridefinders.com or call (804)-643-7433.

About NuRide, Inc.
NuRide is the nation’s largest rewards program for individuals who take greener trips, which include carpooling, vanpooling, biking, walking, telecommuting and taking public transportation. NuRide is a free service and is supported by sponsors who provide special offers to NuRide members for taking greener trips and reducing global warming, traffic congestion and energy consumption. In Central Virginia, NuRide is funded by RideFinders. For more information on NuRide please visit http://www.nuride.com

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Nicole Gingras
NuRide
860-661-0310 ext. 131
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