Agoura Hills, CA (PRWEB) June 9, 2010
On the heels of THQ’s announcement to adapt popular third-person, open-world action videogame franchise, Red Faction, into a television movie, leading interactive entertainment developer and publisher THQ Inc. (NASDAQ: THQI) today announced a deal with Starlight Runner Entertainment, a New York based production company specializing in transmedia storytelling, to further develop Red Faction for extension across all major media platforms including film, television, online, mobile, books and graphic novels.
Leaders in the space, Transmedia Producers Jeff Gomez and Mark Pensavalle will expand the fictional universe mythology and further develop core story elements of Red Faction by applying their proprietary, transmedia development process. As part of this process, Gomez and Pensavalle will develop a backstory that connects the previous videogames in the franchise, as well as an upcoming fourth videogame entry and the recently announced Red Faction television movie. This work lays the foundation for future iterations of the franchise across a variety of touch points.
THQ will hold all rights to Red Faction transmedia projects and plans to work with partners to publish and distribute content outside of the videogame space. Gomez and Pensavalle will work closely with THQ’s Executive Vice President, Danny Bilson, and Director of Fiction Development, Paul DeMeo, on all creative implementations and will continue to consult on storylines and transmedia extensions for upcoming Red Faction projects. Transmedia production is set to kick off immediately.
“We were impressed by Starlight’s demonstrated track record with numerous high profile transmedia projects including Avatar, Halo and Pirates of the Caribbean,” said Danny Bilson, Executive Vice President, THQ Core Games. “In order to fully realize our vision of creating franchises that successfully transcend gaming, we’re tapping the best in the business with Jeff and his team to make our game fiction more robust and consistent across multiple media platforms.”
“Red Faction has cultivated an excited and participatory fanbase over the last decade that is eager to engage and learn more about the Red Faction world, characters, and storylines,” said Jeff Gomez, Transmedia Producer and CEO of Starlight Runner Entertainment. “Danny Bilson is a thought-leader in the videogame and entertainment space and a big advocate of transmedia storytelling - we are thrilled to be working with him and his team to create content that will excite the Red Faction community by allowing them to discover the secrets of the Red Faction universe.”
Jeff Gomez and Mark Pensavalle will be credited as Transmedia Producers on the project and are the first producers to claim the credit since it was ratified, with guidance from Gomez, by the Producer’s Guild of America in early April 2010.
Red Faction is a 3rd person, open-world shooter set on Mars, 50 years after the events of the original Red Faction. Players take on the role of freedom fighter Alec Mason, with the newly re-established Red Faction movement, as they battle for liberation from the oppressive Earth Defense Force (EDF). The first installation of Red Faction was released in 2001 for the PlayStation 2, Microsoft Windows, and Macintosh by THQ and Volition.
ABOUT STARLIGHT RUNNER ENTERTAINMENT
Starlight Runner Entertainment, Inc. (http://www.starlightrunner.com), founded by Jeff Gomez and Mark Pensavalle, is a leading creator and producer of highly successful transmedia franchises, maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms. Starlight Runner Entertainment also produces animated and live-action feature films, as well as digital content. The company packages books, comics and graphic novels, and develops videogames and alternate reality experiences with world-renowned partners and clients. Since the company launch in 2000, Starlight Runner has been commissioned by corporate giants including Disney (Pirates of the Caribbean, Tron Legacy), Hasbro (Transformers), 20th Century Fox (Avatar) and Coca-Cola (Happiness Factory), offering guidance on how to expand and broaden storyline universes of intellectual properties that can then be marketed in concert across a variety of platforms simultaneously or gradually.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at http://www.thq.com. THQ , Red Faction, Volition, Inc. and their respective logos are trademarks and/or registered trademarks of THQ Inc.
THQ/Investor & Media Relations
Starlight Runner Entertainment
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