CDJapan Adds arCONOMi Brand to Cover Jpop and Anime Fashion

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CDJapan, a leading online shop that offers Japanese entertainment products, is celebrating the grand opening of arCONOMi store at its website starting from June, 2010. arCONOMi is a fashion brand themed after pop Japanese teenage school life, and this is the first time this "Kawaii" school uniform (Seifuku) brand is officially going to be on the market to overseas.

arCONOMi is a fashion brand themed after pop Japanese teenage school life.

arCONOMi is a fashion brand themed after pop Japanese teenage school life, and this is the first time it becomes available to consumers abroad.

CDJapan, a leading online shop that offers Japanese entertainment products, is celebrating the grand opening of arCONOMi store at its website starting from June, 2010. arCONOMi is a fashion brand themed after pop Japanese teenage school life, and this is the first time this "Kawaii" school uniform (Seifuku) brand is officially going to be on the market to overseas.

arCONOMi is a fashion brand established in 2009 by a school-item shop CONOMi whose core shop is located on Takeshita-dori street in the heart of Tokyo's cool Harajuku district. Its brand message is that school is for studying, but romance and fashion are just as important. arCONOMi has created a range of uniquely designed products to fulfill such needs of young people to shine in fancy outfits.

The brand's products are popular not only with high school students but also with a broad range of fashion-conscious young girls looking to wear "Kawaii (cute)" school uniforms to go out to concerts, dance events, cosplay parties and others in uniform-styled outfit. It's known for frequent appearances in teenage fashion magazines and Japanese TV series, as well as collaboration with popular Jpop artists.

Recently, arCONOMi is gaining more and more popularity among the young generation of people everywhere through its participation at various exhibitions all over the world, including France, Italy (at the pop culture event Romics held in Rome), Thailand, Korea and Russia, and so on.

Various activities
arCONOMi has been covered by the media in various occasions.
Following are just brief introductions of its numerous works.

Collaboration:
Original cardigan with Tomomi Itano (AKB48)

Uniform provided by arCONOMi:
SCANDAL's (band) singles, "Shojo S" and "Yumemiru Tsubasa," Erina Mano's (Hello! Project) promotional videos, TV drama "Samurai High School" (Starring Haruma Miura), and movie "Boku no Hatsukoi wo Kimi ni Sasagu" (Starring Masaki Okada, Mao Inoue).

Magazine Appearance:
SEVENTEEN, Popteen, nicola, egg, etc.

Interview:
KIRAKIRA JAPON, Tokyo Kawaii TV, YAHOO! news.

Other:
Shizuka Fujioka, well-known as one of Kawaii Ambassadors (Ambassadors of Cute) works as ar CONOMi's corporate advisor.
*Kawaii Ambassador is the post created by Japanese Foreign Ministry to introduce Japanese pop culture to young people overseas and Shizuka Fujioka, who is an up and coming actress, is one of the first members of the Ambassadors. She empitomizes high school girl fashion scenes in Japan, which are quickly reaching girls in various countries and is also called coordinating magician of school uniforms.

For more information about arCONOMi or to view its collection of latest products, visit cdjapan.co.jp.

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Masahiro Mayuzumi
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