MassMutual, Admerasia Make Grand Slam Win in 2010 Summit Ad Awards

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At the 2010 Summit International Awards, Admerasia won in the Newspaper Advertising Campaign category: Gold for “Branding,” Silver for “Dividend,” Bronze for “Moon Festival,” and Bronze for “Recruitment.” To see the winning ads, visit massmutual.admerasia.com/2010summitawards/

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Wedding ad is in Chinese and reads in English as follows: (headline): Because there are countless dreams to fulfill in life. (Body copy) From the moment you put a wedding ring on her finger to the moments you will share together buying a home, raising a family and planning for a bright future, we will be there for you. Since 1851, MassMutual has lent a strong hand in support of the financial goals of its many clients. With over $505 billion in assets under management at the end of 2007*, it continues its history of exceptional financial strength, growth, and value being ranked no. 5 on the list of “America's Most Admired Companies”** in its industry category. In the circle of life, MassMutual's financial expertise helps you complete your journey.

“Maintaining cultural relevancy in marketing communications and advertising is an absolute must,” said Chris Mendoza, assistant vice president of MassMutual’s Multicultural Market Development.

When collaboration works, it results in awards. In the case of Massachusetts Mutual Life Insurance Co. (MassMutual) and Admerasia, it proved to be a grand-slam victory at the recent 2010 Summit International Advertising Awards.

Admerasia, a leading Asian American advertising agency based in New York City, took home a record setting four awards based on the work it produced for MassMutual, the 158-year-old mutual life insurance company that is run for the benefit of its members and participating policyholders. The Massachusetts-based financial company offers whole life insurance, annuities, retirement plans, disability income insurance and long term care insurance.

The following newspaper ads were awarded 2010 Summit International Awards in the Newspaper Advertising Campaign category: Gold for “Branding,” Silver for “Dividend,” Bronze for “Moon Festival,” and Bronze for “Recruitment.” To see the winning ads, visit massmutual.admerasia.com/2010summitawards/

“I congratulate the entire team of MassMutual for a job well done. What they have achieved for all categories, from the company and product campaigns to the recruitment ad, plus the Moon Festival campaign, amounts to a grand slam win,” said general manager Tommy Ng.

“Maintaining cultural relevancy in marketing communications and advertising is an absolute must,” said Chris Mendoza, assistant vice president of MassMutual’s Multicultural Market Development. “Based on feedback from consumers and our financial services professionals across the country, the ads are well received. Our work with Admerasia is based on consumer research and input from our producers to help make it the best that it can be,” Mendoza concluded.

Admerasia continues to integrate MassMutual’s logo into the insurer’s communication messages and various ethnic campaigns. The powerful visual treatment and messages that capture people in various important stages of their lives produce strong, culturally relevant messages that resonate with MassMutual’s customers.

Admerasia continues to distinguish itself with its record of creative and media excellence for many of its Fortune 500 clients, including Citibank, Nissan, P&G, Lowe’s and McDonald’s.

For more information about Admerasia, please contact Tommy Ng, general manager at tel. 212-686-3333, with offices at 159 West 25th Street 6/F, New York, NY 10001. Visit http://www.admerasia.com for more information. For more information about MassMutual and its advertising campaigns, visit http://www.massmutual.com/aboutmassmutual/saa/advertising

About MassMutual
Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance,retirement/401(k) plan services, and annuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, Inc., member FINRA and SIPC; Oppenheimer Funds, Inc.; and The MassMutual Trust Company, FSB.

About Admerasia
Pioneering full-service Asian American advertising in 1994, Admerasia has since provided a constant flow of innovative ideas that has made it the best in its class. From building strong brand awareness to launching effective promotions, Admerasia’s rich history and enthusiastic adoption of the digital era translates into measurable results and inspiration for the industry. The agency’s success stems from not just knowing the market, but being the market as well. Admerasia’s ethnically diverse group of hothouse talents has consistently turned general-market brands into household names in the Asian American market. Creatively adopting cultural mores and languages is essential in communicating to a market that is both Asian and American. Through years of original thinking, Admerasia makes the multicultural world easier to reach, measuring success one client at a time.CRN201205-135272

Contacts:
Tommy Ng, Admerasia
212-686-3333

Karen Lavariere-Sanchez, MassMutual
413-744-7660

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