New Home Star Continues Expansion with Seattle Division

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National builder marketing company enters Seattle housing market.

Chicago-based New Home Star has expanded into the Pacific Northwest with the launch of their Seattle Division. The company will provide local builders and developers with specialized sales and marketing outsourcing services. Currently operating in markets across the United States and Canada, New Home Star has continued to expand in response to customer and prospective-client requests.

For New Home Star, entry into the Seattle market certainly comes at a good time. Recently ranked by Policom Corp. as America's best metropolitan area economy, Seattle has a well-educated buying group with consistent employment and population growth. Even as the home building industry continues to reset, Seattle holds strong potential for well-positioned builders and developers.

"The sophistication of builders and developers in Seattle fits perfectly with our approach to new home sales and marketing. We've had multiple invitations to enter the market, and now the timing is right. Builders in Seattle want sales and marketing to be done in a way that is more closely aligned with the way they prioritize their business. We bring a national perspective and know-how to the local level that will quickly impact market share for our builder partners. Outsourcing is fairly common here, but we're being called upon to elevate the status quo," explains New Home Star President, David Rice.

New Home Star begins meeting with potential builder clients this month and knows exactly who they are targeting. "Seattle is the rare market that is very large in size, but has effectively kept most of the big public building companies out. Our primary success has been through high performance relationships with small and mid-size builders, so we're excited about the makeup of builders in the Puget Sound local markets," says Rice.

A Seattle native, New Home Star Director, Matt Rudolph adds, "As the Seattle market improves, New Home Star will help our builders reach new levels of performance. Our sales training and intelligence are the best in the industry – period. We equip our associates with more tools, better systems and ensure that our clients are seamlessly represented by the top sales talent out there. Our motivation is simple – sell more homes for our builder partners. It's how they make money, and it's how we make money. That kind of alignment produces great results."

About New Home Star:
New Home Star is a national sales and marketing company, providing home builders and developers with sales training and development, staffing and recruiting, strategic and tactical marketing and operational intelligence. New Home Star operates in 12 markets across the United States and Canada, managing over $500 million in sales revenue.

For more information on New Home Star, visit


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Jonathan Balthrop
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