Dick’s Sporting Goods BolderBOULDER And Magpie Announce “Smoothest Race In Decades”

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MAGPIE Telecom Insiders work closely with BolderBOULDER, IPICO Sports, The End Result and Output Services, Inc. to customize the runner registration and results processing applications for the smoothest race in years.

Behind the scenes of the 32nd DICK’S Sporting Goods BolderBOULDER a 3rd year software partner helped to make the event the smoothest race in years. MAGPIE Telecom Insiders worked closely with BolderBOULDER, IPICO Sports, The End Result and Output Services, Inc. to customize the runner registration and results processing applications.

According to BolderBOULDER Director of Operations Celeste McDowell, “Despite adding a new system of packet fulfillment this has been the smoothest race in decades. Participants see one seamless process as they register for the race, get their bib number and tag, run and get their results. What they don’t see are all the systems and programming involved to place almost 54,000 people correctly into one of 88 waves, get them the right timing tag and match their eight points of timing data with their bib number. Magpie was instrumental in connecting all of our business partners to produce flawless and informative data for our participants.”

With the help of Magpie, the race was able to pull from the collected data to offer numerous individual and team awards, including the Ageless Wonder that offers prizes to runners that ran faster than their age. In addition, the pulled data was also used to qualify runners for the 5k invitation race called the ColderBOLDER.

“It is a thrill to be part of such a Colorado tradition. I was excited to see the successful Middle School Challenge program expand to prepare elementary level students for the race. It is an event everyone loves to be a part of! Magpie is no exception. As a local Colorado software development company comprised of nearly 50 senior software developers, we are so proud to be part of this effort.” said Debora Langer, Senior Director of Sales at MAGPIE.

About BolderBOULDER: The DICK’S Sporting Goods BolderBOULDER 10K, a Running USA Founding Member, is the 2nd largest running race in the USA and the 5th largest in the world. The race attracts over 53,000 runners, walkers, and wheelchair racers, and draws professional racing teams from all over the world to compete for one of the largest non-marathon prize purse in road racing. The race starts at 30th & Glenwood in Boulder, winds through neighborhoods with live music and entertainment at every corner, and finishes in the University of Colorado's Folsom Field. More than 150,000 spectators watch the festivities from inside the stadium and along the course. The 33rd BolderBOULDER will be held on Memorial Day, May 30, 2011.

About MAPGIE: MAGPIE Telecom Insiders is a custom software development company located in Westminster, Colorado. The founders have roots in Bell Labs and bring over 20 years experience of knowledge in developing custom applications. Since the company inception in 2001, they have grown their development into other verticals such as healthcare information systems, smart energy and rich web-enabled applications. Using eXtreme Programming and Agile processes, MAGPIE has an unprecedented on-time delivery record.


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Debora Langer

Celeste McDowell
303-444-7223 ext. 116
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