Unique Service RepMD Allows Physicians to Better Control Their Online Reputation

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As more consumers are turning to public review sites for physician recommendations, the ability to manage negative feedback is proving critical to the success of a practice. However, many physicians feel powerless to address complaints for fear of breaking confidentiality clauses. The physician reputation management service RepMD has stepped in to help mitigate the effects of damaging reviews and improve the image of doctors online.

Until recently, if a client had an unfavorable opinion about a practice it would only travel as far as the sound of their voice. The disgruntled client may dissuade some of his friends and neighbors from using a physician's services, but no significant damage could be done. With the expansion of the internet, this one voice can now reach millions of potential customers, and the effects can prove permanent.

Review sites have no doubt increased business transparency and improved customer service, but they are not without faults. One of the major problems with these sites is that they are largely unregulated. While some customer's comments may be attributed to a simple error in communication, other posts may be from a competitor or an irate ex-employee wishing to harm the practice. Webmasters do not follow up on the validity of each post, so some may be entirely fraudulent.

"Some physicians may not even know about these damaging comments and they are left wondering why their business is hurting," says Dr. Michael Woo-Ming, a physician based in San Marcos, CA. "Others may know about the reviews but don't realize how important the comments are."

Just one of these malicious posts can cripple a business's reputation and dissuade countless potential clients from seeking services - leading to fewer customers, lost income and potential collapse. One report issued in Business Week found that 70% of Americans say they consult consumer ratings before making purchasing decisions. By leaving negative reviews unaddressed, a physician could be losing seven out of every ten clients to other practices.

But remedying these damaging comments is not exactly easy, as physician Dr. Michael Woo-Ming found out.

"The most common complaint I've received is that physicians simply aren't sure what they can do about these negative comments. Because of confidentiality clauses, doctors are limited in their ability to challenge claims and so they feel helpless to fight them," says Dr. Michael Woo-Ming.

To help doctors legally and effectively address these concerns the reputation management service RepMD (http://repmd.com/) was created. RepMD works with review-based websites to remove fraudulent, exaggerated, or malicious posts, and helps physicians rebuild damaged reputations by improving their online image. RepMD also actively scans these sites to mitigate the effects of future posts and resolves problem situations before they leave a lasting impression.

If you are a physician and are concerned about negative feedback on the internet, contact RepMD at http://repmd.com/ or by phone at (760) 798-0505. RepMD can work with you to remove harmful posts about your clinic, monitor ratings and review sites, work with your clients to collect and post positive experiences, and control your listings online. RepMD (http://repmd.com/) was founded by a physician and the company has extensive corporate reputation management experience.

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Christopher Dirda
RepMD
(760)798-0505
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