Seattle, WA (PRWEB) June 11, 2010
Seattle based digital marketing and online events company Worktank in conjunction with Artitudes Design provides tips and tricks on developing powerful PowerPoint presentations for the webcast environment. The two companies have partnered to provide comprehensive webcasting services to clients.
For webcasts presented in applications such as Live Meeting, WebEx and GotoMeeting, the PowerPoint presentation is the key visual aid used to convey ideas. While the enthusiasm and clarity of the presenter counteracts a badly designed PowerPoint to a degree, a webcast will have the most impact if the presenter’s ability to emotionally connect with and tell a good story to a virtual audience is supported by a compelling presentation. There are three main factors to consider when creating a PowerPoint presentation – audience behaviors, application limitations, and story and design.
Audience Attendance Behaviors
In a live webcasting environment, there are important audience attendance behaviors that must be taken into account. The first five minutes of a webcast involve people logging in, solving technical issues, and running late. Any critical information should not be presented during this time. The first five minutes should include introductions, speaker bios, an overview of the upcoming presentation, and ice breakers.
Attendees typically exit early as well. All key information should be presented five to ten minutes after the webcast starts and revisited again before the webcast ends. Use the end of the session for questions and answers, feedback, or other audience interactions.
If the time a live webcast is presented bleeds into the lunch hour, attendees may bolt mid-way. This is something to consider when scheduling a live webcast across multiple time zones. Offering giveaways to attendees who stay till the end or complete a post-event survey can help keep people from logging off before the event is over.
The webcast applications have limitations on how well they support PowerPoint. For example web friendly fonts resolve better and less common fonts may not resolve correctly. Also animations don’t resolve correctly, and should be broken out over a series of slides. Video embedded into PowerPoint slides will not work in most applications. Once a PowerPoint is loaded into the webcasting application, every slide should be reviewed to ensure the encoding didn’t cause strange formatting changes. It may take some trial and error to figure out the idiosyncrasies of each application, but a company that offers professional webcasting support services like Worktank http://www.worktankevents.com can identify the pitfalls up front.
Story and Design
In structuring the PowerPoint, the presenter should develop a story outline first to organize his/her thoughts around how ideas need to be conveyed. Once the story arc is developed, the presentation content should support the verbal presentation and not be used as a script to read from. Words and images can be constructed in multiple ways, and working with a designer who can convey ideas visually can mean the difference between another boring old PowerPoint and audience full engagement.
In Support of the Audience Experience
In-person meetings and presentations offer personal connections between the presenter and the audience. With a webcast the connection points are often just a presenter’s voice and the PowerPoint presentation. Extra effort must be made to engage the audience and keep them focused on the presentation. It is easy to check email or surf the web during a presentation and if the content is boring that is what will happen. Even highly relevant content must be presented in a compelling way both verbally and visually to keep the audience’s attention.
Established in 2001, Worktank is a digital marketing and online events firm. As conversation advocates, Worktank designs and builds digital communication platforms and tools that enable meaningful and relevant conversations with a target audience to achieve measurable goals. Worktank leverages its core areas of expertise in sales training and incentives, product launch, customer outreach, and internal communications. Worktank’s clients include Microsoft and AT&T, among other significant brands. For more information about Worktank, please visit http://www.worktankseattle.com.
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