Mongoose Metrics Announces Partnership with Leading CRM Vendor Sugar CRM to Integrate Call Tracking Data

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Download a Free Whitepaper to Understand how CRM software and Call Tracking Help Marketers Understand Entire Sales Funnel from First Click to Phone Call to Conversion

Reveal Which Keywords Drive Calls

“The power of adding call tracking data to Sugar CRM lies in the dynamic bi-directional flow of information,” says Stephen Abbey, vice president of Mongoose Metrics.

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced its partnership with Sugar CRM, a leader in customer relationship management (CRM) software. The alliance provides Sugar CRM users with another functionality to more effectively convert prospects into sales.

Specifically -- with the addition of phone call tracking data Sugar CRM practitioners now can immediately see a number of invaluable data points, including: which marketing sources drive phone calls, which keywords generate calls, the last Web page callers visited before calling, the caller’s entire click history before placing the call and the caller’s geographic location as well as numerous customizable features relevant to each client’s specific sales needs.

For more information about how call tracking integrates with CRM providers, Mongoose Metrics offers a free whitepaper “Call Tracking CRM Integration,” available for download at mongoosemetrics.com.

“The power of adding call tracking data to Sugar CRM lies in the dynamic bi-directional flow of information,” says Stephen Abbey, vice president of Mongoose Metrics. He adds, “Our data stream of phone call information can automatically create and update leads within Sugar CRM and conversely, any changes in Sugar CRM are immediately reflected in Mongoose Metrics’ data.”

Currently, Sugar CRM helps sales professionals generate more leads, effectively market through multiple channels, optimize lead management, convert leads into customers, view all account-related information and activities, keep sales representatives working productively, analyze sales pipelines and see what’s effective and what’s not. Most importantly, however, an effective CRM solution helps keep sales and marketing focused on filling the sales pipeline and generating more revenue rather than manually tracking sales leads.

"Call tracking for CRM software is a no-brainer. Basically it’s about providing access to relevant information about customer activity through the entire sales cycle – from marketing source to final sale,” says Abbey.

Overall,call tracking enables businesses to answer formerly mysterious marketing questions such as:

  •     Do my Web marketing campaigns generate phone calls?
  •     Do these phone calls generate revenue?
  •     Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  •     Do prospects who call end up back on the site? Do they end up purchasing online?

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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