Online Marketing 2.0: Turning Prospects Into Customers Into Fans
Gilbert, AZ (Vocus) June 10, 2010
Infusionsoft, the leader in Email Marketing 2.0 for small business, today announced its Vice President of Marketing Tyler Garns will present “Online Marketing 2.0: Turning Prospects Into Customers Into Fans” on June 11 at the 12 Hours of Technology event in New York presented by Smallbiztechnology.com, one of the top resources for the latest in small business technology.
“Our customers, like most business owners and entrepreneurs, are overwhelmed with the day-the-day tasks of running a business and look to technology for help,” says Garns.
“The problem is the technology and systems they use aren’t working together and it starts to stunt the growth of the business. 12 Hours of Technology is a great event that’s all about helping businesses and entrepreneurs learn about what works and what doesn’t. I am excited to be a part of it this year.”
Garns' presentation will focus on helping small businesses and entrepreneurs learn to grow quickly and profitably and better connect with customers. Key topics include:
- Tips for fixing your follow-up failure. You aren’t converting as many leads to customers as you should because your leads are slipping through the cracks or going stale before you can get to them. You know you can get more out of your customers if you'd just stay in touch with them, but you never seem to find the time.
- Saying goodbye to multiple system chaos. You look to technology for help and that’s the right thing to do. You start with a website. Then you add an email marketing system. This continues on until you are in total chaos because you’re running your business using multiple systems. You can’t properly track or segment your prospects and customers. This is a huge roadblock that keeps business from growing.
- Meet email marketing 2.0. The solution to follow-up failure and multiple system chaos. Infusionsoft is the first to marry email marketing and CRM into one app that's driven by a powerful automation engine. Infusionsoft first helps you get organized in a way you never thought possible. Infusionsoft is your central database for every prospect, customer, and partner your business will ever encounter. Secondly, Infusionsoft enables you to put your follow-up marketing on autopilot. It makes it possible to personally follow up with every new lead gets followed-up without fail and every new customer is wowed by you.
12 Hours of Technology, produced by Smallbiztechnology.com, producer of the Sixth Annual Small Business Summit and Taste of Technology, brings together leading technology companies to discuss how growing businesses can use technology to save time and money, drive revenue, improve customer service and raise profits.
Infusionsoft, the leader in Email Marketing 2.0, empowers small businesses to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to marry email marketing and CRM in one app that’s driven by a powerful automation engine that allows entrepreneurs to market more effectively so they can grow their small businesses. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit http://www.infusionsoft.com.
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