MobGold Mobile Device Targeting 2.0 with LBS capability

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Advertiser can now choose to display their advertisements on specific brand or model, take iPhone for instance, and further specifically target user location

MobGold Mobile Device Targeting, now with location based capability.

According to a GfK survey, 33% of mobile consumers recall seeing mobile advertisements, compared with 41% of iPhone users, while iPhone users are four times as likely to recall location based advertising as other mobile users.

On the other hand, in the same survey, one in seven consumers reported buying a product or visiting a store as a result of a mobile advertisement, and for iPhone users, over 25% bought something as the result of seeing a mobile advertisement.

The above statistics have proven some sorts of conclusion we already knew, iPhone users are seeing more advertisements due to the extra features implemented in their iPhone.

The launching of advanced applications such as mobile web browsing, mobile web games and the popular mobile social media has influenced one to spend more time engaging with their mobile devices. Therefore, it's natural yet logic to assume that these users will come across more mobile advertisements.

With the current burgeoning prospects for mobile advertising and mobile marketing, some new innovations have been launched by MobGold, the global leading player in the Mobile Advertising industry, in order to make mobile advertising and mobile marketing a more promising career, for instance, the MobGold Mobile Device Targeting, now with location based capability.

After much anticipation, MobGold has finally announced the new feature which supports mobile device targeting which could further locate user positioning by accessing mobile operator’s origin of users traffic.

Greatest appreciation to MobGold drag-n-drop technology, advertiser can now choose to display their advertisements on specific brand or model, take iPhone for instance, and further specifically target user location, for example, within a city or business district.

With this flexibility, advertisers can target their audience in a more effective way and hence, improve on ad performance base on mobile devices. The platform allow advertisers to target specific operating system as well as phone capabilities, and user location.

At the same time, allowing the publishers to enhance their mobile web site traffic, at the end of the chain process, leading the audience back to the advertisers' sites. With MobGold's latest Mobile Device Targeting which came with LBS capability, now marketing becomes more personalized, a whole new era of advertising laps cape have emerged.

About MobGold
MobGold develops and operates MobGold Network, the mobile advertising network and mobile transaction solutions for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers to monetize their user traffic around the world.
With expertise in architecture design of high traffic high speed transaction platform, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers from advertisement format conversion, campaign management, statistic, to final delivery and billing.

MobGold believes that mobile is the future of digital marketing and as the new media to outshine the conventional web media. For further information, please visit http://www.mobgold.com.

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Anne Liew
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