Interactive World Cup Map Hails First for New Internet Technology

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In a pioneering online collaboration, two companies leading the world in the fields of High Definition (HD) aerial filming and web based mapping have combined two distinct technologies to create the world’s first cloud hosted interactive map that integrates HD aerial footage.

www.TheWorldCupMap.com

Avimap is a flag bearer for the art of the possible, as it’s the first time that HD aerial footage and web based mapping technology have been linked in the cloud environment.

Giving web users a unique interactive experience of the FIFA World Cup stadia across South Africa through the fusion of HD video footage and cutting edge mapping technology, ‘Avimap’ (Aerial Video Integrated Mapping) has been co-developed by UK based companies, Skyworks and Earthware respectively.

TheWorldCupMap.com features Microsoft’s advanced Bing Maps Silverlight technology, Windows Azure cloud hosting and the latest IIS (Internet Information Services) smooth streaming video. A unique visual experience, aerial views of each stadium are complemented by information about the matches and teams playing at the venues.

Commenting on the launch of Avimap, Neil Osmond, Managing Director of Earthware, said:
“By creating a seamless interactive experience online, Avimap is a flag bearer for the art of the possible, as it’s the first time that HD aerial footage and web based mapping technology have been linked in the cloud environment. It really paves the way for future applications which blend video and mapping and we’re delighted to use the World Cup to showcase this technology.”

Visitors to TheWorldCupMap.com will also be able to view another Avimap experience,‘The Country Behind The Cup’ – an aerial journey across South Africa. This is based on a Skyworks HD factual documentary made for television.

Colin Mills, Director of Skyworks, comments:
“Our objective with the ‘Country Behind the Cup’ sequence in Avimap was to create an engaging combination of journey, documentary and map that enables the user to interact in a completely new way. This way of presenting documentary footage will allow viewers to explore the ‘Rainbow Nation’ from a unique perspective.”

Having collaborated successfully on the introduction of ‘Avimap’, Skyworks and Earthware are developing further ways to apply these techniques in web applications with a particular focus on travel and tourism.

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Colin Mills
Skyworks Ltd.
+44 (0)794 797 6409
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Neil Osmond, Chris Finch
Earthware Ltd.
+44 (0)845 642 9880
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