Tickle Lipo ™ Media Campaign To Be Lead by Doctor's P.R.

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Medical Alliance Services (MAS) Launches U.S. Media Campaign & Marketing Support Program to Showcase the Benefits of Tickle Lipo ™ "Nutational Infrasonic Liposculpture".

"Tickle Lipo's rotating cannula provides 25% faster procedures than other liposuction technology, with more precise body contouring"

Paul Herchman, CEO of Medical Alliance Services (MAS), a distributor of Nutational Infrasonic Liposculpture from Euromi, announced the engagement of Doctor’s P.R. to lead the Tickle Lipo™ media campaign in the U.S.

Tickle Lipo ™, named for the slight tickling sensation some patients report during the procedure, employs a unique rotating moving cannula for the liposuction process.

This approach differs from other methods of tumescent liposuction because the cannula is activated by air pressure, causing a whirling movement of rotation and thus vibration referred to as “nutational”. According to Dr. David J. Mozersky of ContourLase Body Institute in San Antonio, TX, this patented technique provides faster infiltration of the tumescent solution – 25% faster than other liposuction technology, shortening the length of the procedure. The vibration of the cannula also interferes with the brain’s pain receptors in the same way that scratching relieves an itch. A selection of specialized cannulas used in the Tickle Lipo™ technique allow the physician to better maneuver through fibrous or harder to reach areas of fat, enabling precise body contouring.

Gary Grasso is the director of Doctor’s P.R., a marketing & publicity agency that has specialized in the medical communications field since 1994. The agency represents leading aesthetic physicians, medical equipment manufacturers, related consumer products and book authors.

"Doctor’s P.R. has been at the forefront of driving increased name recognition and business development for many of the most popular aesthetic products and procedures of the past fifteen years including the FotoFacial, Aurora, VelaShape, the "Contour ThreadLift" and the start-up publicity campaign for Syneron Medical, to name a few," said Grasso. "Our physician clients include nationally - known plastic surgeons, dermatologists and leading cosmetic surgeons, many of whom have been placed on national television through Doctor’s P.R.”

Doctor’s P.R. will handle media relations and strategic public relations for MAS and will also assist Tickle Lipo™ physicians with news story proposals directed to media in local markets. “Media exposure has been proven to be extremely effective in assisting participating physicians to quickly build public awareness of new aesthetic procedures and to attract patients to the doctor’s office,” said Grasso.”

Herchman said “We believe that the best indicator of the future is the past, especially related to building a brand and strategic public relations. With the proven experience of Doctor’s PR in combination with the Tickle Lipo clinical benefits for patients and physicians alike we are confident that Doctor’s PR is the right agency to assist us in getting the word out about Tickle Lipo. We will also provide on the internet a Tickle Lipo patient registry where prospective patients can locate a Tickle Lipo doctor in their area. This should assist driving more patients to our physician user groups".

About Tickle Lipo Liposuction:
Nutational Infrasonic Liposuction (NIL) http://www.nilnow.com , is manufactured by Euromi of Belgium and is well known in Europe and is one of the newest methods of Liposuction offered in the United States. It was first introduced in Belgium by a physician who routinely performs several liposuction procedures each day. Since liposuction usually requires a large amount of physical exertion on the part of the physician performing the procedure NIL was developed with an objective of increasing the physician's performance while decreasing the physician's effort. NIL has been used in thousands of procedures and has been presented at more than 100 scientific sessions world-wide. The NIL System offers all of the benefits of current liposuction technology without most of the inherent risks.

NIL Safety Features: Unlike current Liposuction techniques that utilize laser or ultrasound energy, the surgical cannula used in NIL stays cool, thus eliminating the risk of thermal (heat) injury to tissue. Additionally, the NIL System includes an automatic shut off when it inappropriately approaches non-fatty tissue such as skin or muscle. These safety features enable the NIL System to safely and more effectively remove deep fat as well as the superficial fat and to execute "high-definition" sculpting.

Nutational Infrasonic Liposuction is FDA cleared for the removal of soft tissue and fluid from the body during general surgical procedures including suction lipoplasty for aesthetic body contouring.

For more information, visit http://www.nilnow.com or call Medical Alliance Services at
(866)981-5017
Media inquiries, contact Gary Grasso, Director Doctor’s P.R.
Email: ggrasso(at)doctorspr(dot)com

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GARY GRASSO

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