DramaFever Bringing Hit Filipino Teleseryes to American Viewers

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Exclusive First-Time Deal with TV Network Partner ABS-CBN Brings Fully-Translated Shows to Mainstream U.S. Audiences Online

DramaFever adds Filipino dramas to lineup

Teleseryes are similar to popular Latin "telenovelas", which drew interest from non-ethnic viewers who were curious to see how other cultures reflect the passion, love and lies of everyday relationships and personal interactions.

Leading video site for mainstream U.S. online audiences interested in the best of Asian programming, DramaFever has announced that for a limited time only, it is offering free online access to popular Filipino drama series ("teleseryes"), streaming in high-quality with professional translation. Coming fresh off a distribution deal with Hulu.com, which recently created a unique Hulu-DramaFever show page, DramaFever has struck a first of its kind content deal between a U.S.-owned company and the leading Manila-based network ABS-CBN to bring its predominantly non-Asian online audience a library of 60 hours of Filipino programming. Three select popular primetime television dramas from the Philippines are now exclusively available in the United States at DramaFever.com.

Building from its success with Korean shows, DramaFever is testing the popularity of Filipino dramas, which were filmed in Tagalog and professionally dubbed in English for Americans. Based on internal research of online video consumption, U.S. census data and social media trends, the New-York based company is negotiating with ABS-CBN and is in talks with other networks, to add more teleseryes and Filipino content, including popular game shows, talk shows, music video and movies. Future discussions with Japanese and Chinese network partners are also planned.

"We studied patterns of what U.S. audiences were watching online and launched DramaFever to meet apparent American demand in the millions for authentic direct-from-Asia entertainment. Filipino teleseryes specifically have a real draw for people living here in the U.S." said co-founder Suk Park, adding "By fulfilling a need in a niche category, we feel we have the best way to solve existing problems presented by illegal or poor-quality websites, and that we are giving Americans the user experience they expect."

According to co-founder Seung Bak, 70 percent of the video website's unique monthly visitors are of non-Asian descent and span generations. Internal research conducted March 31 showed 80 percent of approximately 216 Facebook groups and fanpages related to Asian themes or interests are Filipino-interest related, representing over one-third of the 1.3 million members on the social network who are actively looking for and supporting Asian-themed interests. Based on available data from the U.S. Census Bureau, one out of every five Asian Americans in the United States are of Filipino descent, and over 21 U.S. cities will host Filipino festivals or parades this summer.

The teleseryes “Chances,” “Timeless” and “More Than Love," are similar to popular Latin "telenovelas", which drew interest from non-ethnic viewers who were curious to see how other cultures reflect the passion, love and lies of everyday relationships and personal interactions. Currently, people can view these programs on DramaFever.com for free or pay just $4.99 per month for premium membership, which includes uninterrupted advertising-free programming, access to exclusive content and other advanced features. Future plans will make it more convenient to watch DramaFever content across mobile and Web TV platforms. Entertainment from Japan and China are also in the works before the end of the year.

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David Hou
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