Internet Entrepreneur Tim Choate Launches Wine Country Vacation Rental Site

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New site offers the fastest, easiest, safest way to book a vacation rental. today announced the launch of its website (,  providing a new vacation rental platform for renters and owners alike. simplifies and dramatically improves the entire vacation rental process from property search and identification to booking and trip planning.  RedAwning will be rolling out by region, starting with the wine country. 
Tim Choate, RedAwning's Founder & CEO, has a history of successful and ground breaking internet companies and has had extensive vacation rental experience as both a renter and an owner. “I've been staying in vacation rentals for years, and I continue to be astonished at how difficult and exhausting the current approaches to vacation rental booking are,” said Choate. “The largest sites out there were built on an advertising model, making their structure and processes ridiculously slow and complex.  I developed because people need a way to easily find and book properties that fit their exact needs and are available for their desired dates, without a site forcing them to email lots of owners or buy fraud insurance due to the sites' own lack of diligence.”
On you can search properties by specific dates, size, amenities, and location.  Then, property photos are displayed with large image slide shows, so travelers can clearly see what they're renting. Consumers can reserve vacation homes online instantly, just like booking a hotel room. RedAwning also visits every property it lists, so renters don't have to worry if a property exists or is accurately presented, and RedAwning even has a satisfaction guarantee.
“We're only in phase 1, and I'm pleased that our site is already superior to every other vacation rental site we've found,” added Choate. “As we expand our base of properties, and ultimately our markets served too, we have many more improvements planned to further define the future of vacation rentals online.”

For property owners, its free to list a home on RedAwning offers unlimited photos and handles the entire reservation process, bringing completed bookings to property owners. “This  saves owners countless hours responding to standardized inquiries from renters filling out a form on a listing site and sending the same form to dozens of properties,” adds Choate.  RedAwning only keeps a small commission on actual rentals the site generates, so there is literally no risk to participating property owners. is also non-exclusive, so owners can continue to promote their properties through other services or property managers too. Owners can apply for inclusion at
A successful online entrepreneur, Choate led the first integration of modems into computers, conceived and launched the first online store selling software via download, and built the first online business which allowed consumers to take charge of their own direct mail.  Choate sold his first company to MicroWarehouse in 1997; he took the second public on Nasdaq in 1999 and ultimately sold it to the largest Internet advertiser, Apollo Group, in 2007.
In addition to Tim Choate, is backed by an impressive team of Internet leaders, including the former VP, Marketing for Yahoo!, the current SVP, Sales for OpenTable, and the current SVP, Technology for Apollo Group.
About, LLC is the fastest, easiest, safest way to book a vacation rental that matches your exact desires.  This new service is available now for wine country vacation rentals and will be expanded over time to additional markets. Property owners and vacation renters can visit for more information and to sign up. is based in Berkeley, CA.

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Gabriel Grilli
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