SophiSticate Interiors Unveils Soma Grand ShowRise. Project is Part of the Resurrection of San Francisco and Mid Market Tenderloin Districts

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SophiSticate Interiors, unveils ShowRise at The Soma Grand In San Francisco. Proceeds to Benefit SF Lighthouse "Meals-On-Heels". Grand opening event dedicated to the legacy of Bella Farrow.

View from Penthouse

" The vision is a Healing House opened 24 hours that participates in the restoration of the Tenderloin district. We are very thankful for Sophie Azouaou for selecting Lighthouse as the beneficiary and helping us achieve that dream" Says Pastor Jeff Garner

Sophisticate Interiors the San Francisco Bay Area premier Interior Design company to unveil ShowRise at the Soma Grand in San Francisco. This project is part of the resurrection of the San Francisco Mid Market and Tenderloin. Proceeds of event to benefit the San Francisco Lighthouse. Grand opening event is dedicated to the legacy of Bella Farrow.

Sophie Azouaou, owner of SophiSticate Interiors with the help of the design community, designed Penthouses at the Soma Grand. Located in the heart of SOMA, The Soma Grand is one of the newest High Rise in San Francisco.

“This area is resurrecting and is fast becoming a prime downtown location!" states Damion Matthews owner of SF Luxury Living and Media Sponsor.

"Proceeds of the event will benefit SF Lighthouse. One of the charitable programs of the church is Meals-on-Heels that serves, with no agenda, homeless people in the Civic Center and Tenderloin areas by providing warm food and clothes every Friday night," says Pastor Jeff Garner.

“The dream is bigger: the vision is a Healing House opened 24 hours a day that participates in the restoration of the Tenderloin district. We are very thankful for Sophie Azouaou for selecting Lighthouse and helping us achieve that dream,” he adds.

“We are honored to be part of such a meaningful event and help the community. This area has revitalized,” state Eileen Blum Bourgade Co-host and her Husband famous French Chef Alain Bourgade.

"I am delighted to co-host this special evening with Sophie Azouaou and Eileen Blum. San Francisco is quickly transforming this area into a trendy and chic urban destination." ~ Beth Schnitzer, Co-Host and Co-Founder of Spritz Marketing

“Due to the popularity of High Rise Design Services our firm offers, we were approached by many vendors and showrooms who wished to participate in this project and turned it into a ShowRise." We selected industry partners with proven reliability, who carry top quality products including eco friendly ones,” says Azouaou

Design Industry members partnering with us in setting the mark for design excellence in the SF Bay Area:
Artisan Manufacturing Corp, Atila Designs, Bouvet Hardware, Beryn Hammil Designs, Burris Shades, Capel Rugs, City Lights, Closet Factory, Daltile, Dan Gonzales, DJ Mehler, Fabricut, Fashion Tech, G&R Paint, Green Sound Control, Hannum & Associates, Instone Marble, Mc Gary and Co, Molly Johnson Creative Paint Finishes, Mediolanum Inc, Ochi & Company, New Century Pictures, Pascal Creative Wood Designs, Restoration Hardware, RoofCo, Sew What Productions, The Sherill Collection, Sophisticate Interiors.

“This is a way to feature the very best and latest styles in High Rise Interior Design. It will serve as a display for creativity and trends when it comes to small space planning with a conscientious mind,” adds Sophie Azouaou

“We introduced our newest products such as Quartz, and Calcutta Marble for the countertops to enhance the features of the Bathrooms and Kitchen. We are honored to be part of this project and help such a good cause,” shares Paul Charando, presenting sponsor and Owner of Instone Marble.

“The SoMa Grand is an elegant addition to this evolving neighborhood. Our C2 low VOC environmentally friendly paints were used exclusively to harmonize with the spectacular views from this magnificent penthouse,” specifies Philip Reno, owner G&R Paint Company, Inc.

“We were thrilled Sophie selected Bouvet cabinet Hardware for the Office space, Bedroom closets and Wine Cellar. It added a touch of French tradition throughout the elegant space," says Ruben Donze, CEO of BOUVET USA.

  •     Unveiling will take place September 21st, 2010.
  •     Co-hosts: Sophie Azouaou, Eileen Blum Bourgade and Beth Schnitzer
  •     Media sponsors San Francisco Luxury Living, KRON TV Red Carpet Bay area , , Change Starts At Home,

Photos: Moanalani Jeffrey

Cocktail party will be sponsored by Bisou French Bistro Chef Alain Bourgade, Solutions SF, Earth Friendly Products Elegant Beauty by Jen & Ada, Epi Med Spa, La Boulange Day Bread , Juice Beauty, Karen Tamblyn Fashion Enterprise, Grace Design, Green Works, Heather Hartle, Lily Samii , Ochi & Company,R & B Cellars, Sacred Chocolates, Secret Agent Salon, Shear Miracles, SophiSticate Interiors, Spritz Marketing,Vaska , and Wente vineyards.

Event is by invitation only.

For more info see related press:
http://tinyurl.com/249vgm6
http://www.hauteliving.com/2010/08/san-francisco-showrise-at-soma-grand/
http://residesf.com/2010/08/15/the-penthouse-the-lighthouse-and-the-street/
http://tinyurl.com/2g5j2ff
http://bit.ly/c5GGf3
CONTACTS:
SPRITZ MARKETING
BETH SCHNITZER / RAGHU SHIVARAM
(415) 221-2875
1750 Montgomery St, Suite 158
San Francisco, CA 94111

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