Center for Interfaith Action on Global Poverty Grows Web Presence

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CIFA worked with Blue Water Media to update its website and substantially increase its presence online

The Center For Interfaith Action on Global Poverty enthusiastically announces an improved website and expanded web presence as a result of its partnership with web design firm, Blue Water Media. The upgrade includes new online donation and member login features, an interactive blog, a document exchange system, a message board, search engine optimization, and the award-winning Joomla content management system. These improvements help CIFA more effectively achieve its mission to strengthen the capacity and effectiveness of the faith community in the collective effort to reduce global poverty and disease.

The upgraded website is more visually pleasing and user friendly. Thanks to the streamlined homepage, CIFA’s target audience of inter-religious faith leaders, governments, and members of the community both domestically and abroad, are better able to find what they are looking for easily. The catchy high-quality images throughout the site endow it with a bright, energetic, and professional feel. These elements solidify CIFA’s trusted reputation and compel visitors to learn more about the organization, its projects, and partners as well as feel inspired to talk and write about its work.

Various new features of the website are specifically aimed to further encourage user interaction. The online donor feature makes it easier than ever to support the foundation. The interactive blog, message board, document exchange system, and member login capacity encourage visitors to engage with the site on a regular basis thus building loyalty, personal involvement, and a sense of connection to the organization and its mission.

Blue Water Media’s implementation of the award-winning content management system, Joomla, enables CIFA staff to continuously update the site independently, as new projects take off and relevant news and promotional events occur. Additionally, the search engine optimization will help drive site traffic and maximize brand recognition. As a result of the improvements implemented by Blue Water Media, CIFA will better attract potential donors, partners, media, and governments to its worthy cause and progress toward becoming a household name among development and faith-based institutions worldwide.

About The Center For Interfaith Action on Global Poverty
Operating at the intersection of faith and development, CIFA is an organization committed to harnessing the potential of the faith sector as a positive force for global development. CIFA uses a variety of methods to reach its goal including increased interfaith coordination, best practices and model sharing, innovative mobilization of resources, and influential advocacy to governments and the general public. These practices support CIFA’s ultimate mission to improve the capacity and effectiveness of the faith community in its collective effort to reduce poverty and disease. For more information, please visit: http://www.cifa.org/

About Blue Water Media
Blue Water Media is an award-winning professional web design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including custom web design, graphic design, web hosting services, and e-commerce for local and national clients, and creates websites that are 508 compliant for the disabled. Using flexible open source software and other applicable tools including social networking, Blue Water Media offers a tailored, integrated turnkey solution of web design, custom web development, and web marketing for local and national campaigns. For more information, please visit: http://www.bluewatermedia.com/

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Rebecca Rubin
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