CogniFit Celebrates Women and Aging at 2010 Gracie Awards Gala

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Gala Honors Women in Media, Highlights Importance of Living Life at its Best

"To me, it truly brought to life the importance of keeping a sharp mind as long as possible..."

CogniFit™, Inc., a leading maker of brain fitness software(http://www.cognifit.com), celebrated aging and longevity at the 35th Annual Gracie Awards Gala, presented by Alliance for Women in Media. CogniFit and Dove both sponsored the event; a star-studded celebration that has been honoring women’s contributions to media for three decades.

Women in particular are closely tied to brain fitness. Sixty-eight percent of all victims of Alzheimer’s are women, and the life expectancy for US women is about 81. Last year, CogniFit conducted a survey that found US women are more likely than US men to be concerned and take action to prevent cognitive decline as they age.

Adriane Berg, an expert on longevity and CogniFit spokesperson, attended the Gracie Awards Gala to celebrate women and aging, and to raise awareness of the importance of maintaining a healthy brain as we age. Berg hosted two prestigious guests at the event: Gloria Henry, the star of dozens of movies and television programs including “Father Knows Best,” “Perry Mason” and “Dennis the Menace;” and Dr. Neal Cutler, the Director of the Motion Picture & Television Fund’s Center on Aging and a prominent gerontologist in Hollywood.

“It was so inspiring to see what the women at the event have achieved in their lives so far, and how they’ve stayed on top of the game throughout the years,” said Berg. “To me, it truly brought to life the importance of keeping a sharp mind as long as possible, not just for the women we were celebrating at the event, but for women everywhere. That is the goal of CogniFit Personal Coach, which is why I believe so strongly in the software.”

CogniFit Personal Coach provides highly personalized cognitive training that is scientifically validated. Training with the software is tailored to meet the specific needs of individuals. Beginning with a baseline assessment that gauges a user’s mental strengths and weaknesses, users engage in exercises designed to train their brain in the most effective way possible. The program continually adjusts to deliver training that is optimal for the user; difficult enough to offer a challenge, but not so difficult that the user is frustrated enough to abandon their exercise.

The 2010 Gracie Awards were held on May 25-26, 2010 in Los Angeles. Maria Menounos hosted the event, which featured performances from Grammy-award Winner Macy Gray and up-and-coming band The Stunners. Jessica Simpson and Susie Orman were honored at the event.

About the Gracies

For 58 years, AWRT (now the Alliance for Women in Media) has served as the voice and resource for women in the media. And for more than three decades, the Foundation has been a leader in celebrating and honoring programming created for women, by women and about women, as well as individuals who have made exemplary contributions to the industry. The Gracies strive to encourage the realistic and faceted portrayal of women in entertainment, commercials, news, features and other programs.

About CogniFit

CogniFit was founded in 1999 with the goal of using the latest cognitive research to help people of all ages maintain and improve their quality of life through brain fitness. CogniFit offers training programs for a wide range of cognitive abilities needed for everyday functioning. CogniFit programs also train specific cognitive skills needed for activities such as driving, learning, and reading.

CogniFit brain fitness programs start with a baseline assessment of the cognitive abilities before creating personalized training programs. CogniFit's scientifically validated, patented brain fitness programs are personalized to each user to help them enhance their cognitive performance and health.

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Jessica Harrison

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