Reduce the Spread of Germs for a Cleaner Clean

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New Eureka® FilterAir™ Vacuum with On-Guard Antimicrobial Protects Against Germs and Bacteria in the Home

FilterAir

The Eureka FilterAir is the ideal vacuum for consumers looking for added protection against germs, allergens and odor-causing bacteria in their homes

The air inside U.S. homes is five times more polluted than outdoor air, according to the Environmental Protection Agency. Consumers realize that it’s not just dirt and dust affecting themselves and their families, and they are relying on antimicrobial products for added protection against germs, allergens and odor-causing bacteria. To help keep the great indoors clean and address this consumer need, Eureka invented FilterAir with On-Guard Antimicrobial to fight these harmful particles that can make their way into homes.

Eureka’s On-Guard Antimicrobial brings antimicrobial power to a vacuum by inhibiting the growth of odor-causing bacteria on the brushroll and in specific parts of the dust cup.* The result is that FilterAir reduces the spread of odors caused by bacteria.

“The Eureka FilterAir is the ideal vacuum for consumers looking for added protection against germs, allergens and odor-causing bacteria in their homes,” said Jackie Cooper, director of marketing and communications for Eureka. “It incorporates antimicrobial power without sacrificing performance, which means consumers can create a cleaner home.”

FilterAir features a sealed HEPA filtration system, which removes 99.97 percent of dust, dander and other allergens as they pass through the filter. During normal operation, no leaks occur, and the air that exits the vacuum during exhaust is cleaner than before the floors were vacuumed. In contrast, in a typical upright, leaks often occur throughout the vacuum before the debris reaches the HEPA filter, letting allergens and dust escape back into the home.

The vacuum also boasts superior performance with a whirlwind, two-stage cyclonic system that maintains suction power longer and separates large and small particles of dust and dirt to maintain optimal airflow. In this system, large debris is forced to the bottom of the dust cup and away from the filter basket. Fine dust is filtered out behind the screen – meaning that the cup can be filled multiple times before any maintenance is required.

To help reach the dirt and crumbs that collect each week in hard-to-clean areas, FilterAir also features the Eureka-exclusive stair and upholstery brush, a unique tool designed to tackle stairs, upholstery and stubborn pet hair, as well as the Dual Powered Edge Kleeners™ which clean to the very edge of baseboards where dirt accumulates.

“The Eureka FilterAir serves as a powerful ally against harmful particles in the home without sacrificing cleaning performance,” said Cooper.

Eureka’s new FilterAir will come in a Gunmetal Smoke color. It will debut in July 2010 and will retail for $189.99. For additional information about FilterAir, consumers can visit http://www.eureka.com or call 1-800-282-2886.

*Areas treated with On-Guard include the filter basket and dirt tube within the dust cup assembly.

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Kristen Bishop

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