CogniFit and Youthing Essentials Help Entrepreneurs Build Their Personal Potential While Building Their Lives and Businesses

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Partnership Highlights the Importance of Brain Health For Well-being and Performance in the Workplace and at Home

"good health and good fitness is a sound business strategy..."

CogniFit™, Inc., a leading maker of brain fitness software (http://www.cognifit.com), is partnering with Youthing Essentials (http://www.youthingessentials.com), a resource aimed at helping busy businesspeople increase their energy and performance. Youthing Essentials will feature CogniFit among its collection of carefully selected products that help executives achieve their personal and professional potential.

The challenges of maintaining physical and mental well-being are particularly critical for women. According to the Catalyst U.S. Women in Business report released in January, women make up 50.6 percent of the workforce in management, professional and related occupations. The U.S. Bureau of Labor Statistics reports that 60 percent of married mothers also have careers. In addition, many provide care to elderly family members; estimates of the percentage of informal women caregivers range from 59 to 75 percent.

Youthing Essentials is committed to the concept that the best investment we can make is an investment in our health. Good health equals significantly improved business performance, and brain fitness is of particular importance. “CogniFit is the perfect partner for us,” Harriet Diamond, Founder of Youthing Essentials says. “Our clients are seeking every avenue for success.”

“Cognition can be maintained and improved with effort, and businesswomen are particularly sensitive to the importance of keeping a sharp mind,” said Nathanael Eisenberg of CogniFit’s Board of Directors. “We are in full agreement with Youthing Essentials’ declaration that good health and good fitness is a sound business strategy.”

CogniFit Personal Coach provides cognitive training that is scientifically validated. The training is highly personalized, and tailored to meet the specific needs of individuals. Beginning with a baseline assessment that gauges a person’s mental strengths and weaknesses, users engage in exercises designed to train their brain in the most effective way possible. The program continually adjusts to deliver training that is optimal; difficult enough to offer a challenge, but not so difficult that the user is frustrated enough to abandon their exercise.

“CogniFit is not just a collection of games and puzzles. It has a proven methodology based on science,” said Diamond. “To the high-powered people that rely on Youthing Essentials to help them achieve their full potential, brain health is especially vital to a fulfilling life.”

About Youthing Essentials
It’s tough to drive your business forward if you don't feel your best. Youthing Essentials provides a unique collection of products that women executives need to take good care of their health so they can stay at the top of their game despite stress, travel, and a packed schedule. When you tap into Youthing Essentials, it takes only minutes a day to keep your nutrition, brain, fitness and skin in top shape – so you can drive your business forward. Learn more at http://www.youthingessentials.com or call 888.802.1980.

About CogniFit
CogniFit was founded in 1999 with the goal of using the latest cognitive research to help people of all ages maintain and improve their quality of life through brain fitness. CogniFit offers training programs for a wide range of cognitive abilities needed for everyday functioning. CogniFit programs also train specific cognitive skills needed for activities such as driving, learning, and reading.

CogniFit brain fitness programs start with a baseline assessment of the cognitive abilities before creating personalized training programs. CogniFit's scientifically validated, patented brain fitness programs are personalized to each user to help them enhance their cognitive performance and health.

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Jody Peake

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JT Long

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