Benz Communications Adds Social Media and Employee Communication Expertise to Metlife’s 2010 Online Open Enrollment Toolbox

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Benz Communications announces the launch of MetLife’s 2010 Open Enrollment Toolbox, which includes four tips sheets created by Benz Communications. A free resource for employers and brokers, the Toolbox is available at http://www.metlife.com/enrollmenttoolbox.

Jennifer Benz, founder and chief strategist of Benz Communications, today announced the launch of MetLife’s 2010 Open Enrollment Toolbox, which includes four tips sheets created by Benz Communications. A free resource for employers and brokers, the Toolbox is available at http://www.metlife.com/enrollmenttoolbox. Benz Communications is a HR communications strategy boutique.

The four tip sheets created by Benz Communications for MetLife’s 2010 Open Enrollment Toolbox are:

  • Simple Ways to Make Enrollment More Effective—A detailed look at actionable ways employers and brokers can make enrollment communication more effective, to increase utilization and the value of their programs
  • How to Get Started with Social Media—Detailed tips for using social media for employee benefits, based on Benz’s work with numerous large employers
  • How to Simplify Benefits Communication—A look at the ever-important issue of making benefits information clear and accessible
  • Benefits Communication Trends to Watch—A look at the four media and technology trends transforming the benefits landscape

Additionally, Jennifer Benz is featured in a benefits communication podcast with MetLife medical director Dr. Ronald Leopold on the business value of having an effective benefits communication strategy and ways to improve employee benefits communications. The Toolbox also includes two videos from “Raising the Bar: Inspiring Action Through Engaging Communication,” a presentation she made at MetLife’s 6th National Benefits Symposium in April.

“Social media and technology, like mobile Internet access, have forever changed employees’ expectations for how, when, and where they receive their benefits information. Employers must keep up or risk that employees will not value or use programs effectively. The data is clear: effective benefits communication plays a key role in employee engagement. And, as MetLife’s 8th Annual Employee Benefits Trends Study shows, effective benefits communication correlates with improved satisfaction with benefits and greater overall job satisfaction,” stated Jen.

“We’re delighted to be partnering with MetLife to help improve benefits communication and prepare employers for enrollment this fall. This Toolbox provides employers and brokers with incredibly valuable examples and best practices to ensure their open enrollment and ongoing benefits communication is successful,” Jen concluded.

About Benz Communications
Benz Communications is a benefits communications strategy boutique creating integrated employee benefits campaigns for employers committed to nurturing high-performing and satisfied employees. Benz Communications' clients include Fortune 500 companies, Fortune 100 Best Companies to Work For, and small- to mid-size companies. Additional information about Benz Communications may be found at http://www.benzcommunications.com.

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Robin Schoen
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