"Having a text ad as your only pay per click ad option is like using morse code in the age of smartphones and Ipads"
Middleton, MA (PRWEB) June 22, 2010
As the competition for advertising dollars online heats up after the worst of the recession appears to be over, new search engine, NowRelevant.com is sending a strong message to its competitors. NowRelevant.com is the first search engine ever to introduce video pay per click ads as an option for advertisers as well as the first ever search engine to offer and affiliate program to those people that refer PPC deposits to their system.
"We looked long and hard at the evolution of social media, pay per click advertising, and search engine based advertising and it was clear that video use in PPC ads was what was missing from the market." says founder Curt Dalton. "We are able to offer the advertiser a robust user experience now with video ads that play while the user stays on search results, only charging the advertiser if and when the video or link is clicked by a user. It allows the advertiser to get their message out to the user in a clear, crisp, video, and only be charged if the user decided to visit the advertiser's site."
The new search engine, http://www.NowRelevant.com is set up to show you the last two weeks' results for any topic. The user can use a slider feature to change the amount of days the search term can go back. "It is a very creative engine. Since we use our niche and trend finding software at http://www.TheInternetTimeMachine.com to eliminate all SPAM and SEO dummy sites, the user gets a very clean interface with blogs, forums, and sources that are relevant and not set up to fool a search engine" adds head of technology, Ali Khan. "We can gather information that is spread out over the net at a much quicker pace than our competitors and we aren't tied to corporate placement on our results page either."
One creative feature is the use of an affiliate program for the pay per click program. "Being the first search engine to offer an affiliate program to anyone who refers a ppc deposit is a big step for search engines" founder Curt Dalton says. "I believe in letting people do what they do well, and it some cases, some people are very good at driving traffic and advertisers to sites. Why not let them get paid for referring an advertiser. By offering a 20% referral fee on every PPC deposit someone sends into NowRelevant.com, we are able to reward marketers and web masters who send advertisers to us.
The new search engine also features a banner based advertising pay per click option where the advertiser can select a small animated banner instead of text or video. "We really felt the text based options out there for ppc advertising where antiquated and reminded up of the yellow pages in a sense. The web and Internet has advanced so far and so fast, it seemed like writing out a small text ad was like using morse code in the world of cell phones." Curt says.
For more information on please go to http://www.NowRelevant.com