New Marketing Guide to Help Marriage Celebrants in Crisis

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With the surge in new Celebrant registrations, Civil Celebrants and Religious Officiants can now expect an average of just three to four weddings each, per year – a drastic reduction that spells disaster for those relying on weddings to make their living. Marketing Made Easy for Celebrants is a new book to give savvy Marriage Officiants the edge in business success.

With the surge in new Celebrant registrations, Civil Celebrants and Religious Officiants can now expect an average of just three to four weddings each, per year.

“Three to four weddings for a Civil Celebrant would earn them anywhere between $1500 to $3000 – it costs more than that just to keep operating a celebrancy business.” says Anita Revel, author of Marketing Made Easy for Celebrants.

“After overheads such as indemnity insurance, business registrations, bookkeeping, Ongoing Professional Development commitments, maintaining storage and office facilities, keeping a suitable wardrobe fresh, downtime during off-season and an assortment of stationery, there’s not much fat left to make a living from,” says Anita.

According to statistics from the Attorney General’s department, there were just under 3,500 Commonwealth registered marriage celebrants in 2003, but this figure jumped to over 10,000 by April 2010. Then there’s 23,700 or so ministers of religion, registered by State and Territory registering authorities to solemnise marriages, meaning there are around 35,000 registered Celebrants to service less than 120,000 weddings in Australia per year.

Fortunately, Civil Celebrants don’t focus solely on weddings. They are becoming more and more resourceful with unique reasons to celebrate life’s important events – child, boat and truck namings, de facto commitments, citizenship ceremonies, coming-of-age celebrations and even divorce parties.

“In the mid-90s I wrote a book called Your Guide to Becoming a Successful Civil Celebrant, which included a whole four pages of marketing,” says Canberra-based Civil Celebrant, Charles Foley.

“Nowadays, four pages doesn’t cut it. We’ve got to be really smart with how we market ourselves if we’re going to stay in business.”

Anita agrees. "Celebrants who want to make a living from their craft had better get savvy with their marketing," she says, “or they’ll find their three or four weddings per year become someone else’s six or seven. That’s why I wrote my marketing guide – to help small enterprises become more competitive in an increasingly crowded industry.”

Celebrancy was born of the Family Law Act of 1974; the brainchild of the then attorney-general Lionel Murphy, who wished to enable couples an alternative to the bureaucratic procedure of the registry office.

“The vision of Lionel Murphy means that couples can get married, name their children, or even bury their loved ones, with their own meaningful rituals rather than the one-size-fits-all religious or Registry Office civil services of the past,” says Anita.

That celebrancy has boomed in recent years, with 65 percent of weddings now being conducted by Civil Celebrants rather than religious institutions, it’s apparent Murphy read the Australian public accurately.

“Helping families choose their rituals is something I want to be a part of for a very long time to come,” says Anita. “Fortunately I have some great marketing strategies in place to guarantee it.”

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Marketing Made Easy for Celebrants will ensure their phone will ring with bookingsBuy this book if you are a registered Marriage Celebrant or an Officiant for any of life's important events - child namings, boat launchings, de facto or same-sex commitments, vow renewals, citizenship ceremonies, coming-of-age celebrations, hand-fastings or even divorce parties. Whatever you specialise in, a good, easy-to-follow marketing plan is essential to your success. Marketing Made Easy for Celebrants will help Celebrants and Officiants craft and implement your own marketing strategies at low cost and low risk. Follow the ideas, tools and advice in this book to: * Slash your current marketing costs * Boost your bookings with free promotional tools * Learn which marketing activities are best for you * Build a sticky brand that will sky-rocket your profile * Discover the single-most effective technique for blitzing your competition With the worksheets and templates included in this book, you can create and action your own marketing plan within minutes. Most of the work is already done for you - all you need to do is watch your business grow with every strategy you put into place.Author Anita Revel says Marriage Celebrants must get marketing savvy if they're to make a living from the work they lovePrior to moving to Western Australia in 2001, Anita was a director in a Sydney-based marketing agency. Her clients included Toyota Motor Corporation Australia, the Health Insurance Commission and various smaller accounts. Anita is now a Civil Marriage Celebrant in the stunning Margaret River region where she lives with her husband, two children and a golden retriever who is as loyal as his nearest cuddle.