MobGold, 300% right attitude for the FIFA World Cup 2010

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MobGold officials have revealed the figure on increasing mobile viewing statistics during this World Cup season.

Close to 300% of click through rates (CTR) on World Cup related mobile content.

The FIFA World Cup 2010 in South Africa is seeing a massive explosion in the availability and adoption of mobile content and applications throughout not only Africa, but to every corner around the world, as football fans are using every channel at their disposal to stay in touch with news about the tournament.

That's the words from MobGold, a Mobile Advertising Network which is world cup ready for soccer and sports publishers and advertisers to come through their door of mobile advertising. MobGold officials have also revealed the figure on increasing mobile viewing statistics during this World Cup season. According to the statistics, there is an increase of close to 300% of click through rates (CTR) on World Cup related mobile content.

Based on the findings, about one in five mobile subscribers around the world is also utilizing the mobile web to follow the action and stay on top of World Cup happenings. With about 40 million mobile subscribers in South Africa and only about five million Internet users, there will be a massive demand for mobile world cup information and content, MobGold added.

It has been a few days since the World Cup kicked off, and MobGold is already seeing an explosive market among foreign tourists who just arrived in South Africa with a mobile phone in hand. MobGold is ready for the tremendous spike in mobile advertising as specific team has been allocated to cater for the unexpected traffic during this World Cup season.

According to MobGold officials, fixture and match information by text messaging or on the mobile Web, multimedia clips, advergames, and social networking applications are likely to be extremely popular. People’s expectations for mobile content are rising, and MobGold is emphasizing on rich and pervasive mobile content, which will be one of the defining features of this tournament.

MobGold has the right attitude for the FIFA World Cup 2010 - the biggest global sporting event in existence, which is also one of the biggest marketing events worldwide. Thanks to its presence, the biggest brands in the world will be turning up right in the middle of one of MobGold's most lucrative markets.

About MobGold
MobGold develops and operates MobGold Network, the mobile advertising network and mobile transaction solutions for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers to monetize their user traffic around the world.

With expertise in architecture design of high traffic high speed transaction platform, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers from advertisement format conversion, campaign management, statistic, to final delivery and billing.

MobGold believes that mobile is the future of digital marketing and as the new media to outshine the conventional web media. For further information, please visit http://www.mobgold.com.

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Anne Liew
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