While the healthcare market offers significant new business opportunities, it’s estimated that 75% of development dollars is spent on products never reaching market potential
Chicago, IL (PRWEB) June 15, 2010
AHA Solutions, Inc., a subsidiary of the American Hospital Association (AHA), recently launched Healthcare MarketMPactSM, a strategic consulting service providing education, product development and strategic marketing support to product and service providers looking to enter into or expand in the healthcare marketplace.
As part of AHA Solutions, Healthcare MarketMPact has a vested interest in ensuring new products and services not only meet hospitals’ needs, but also help drive continuous improvements in hospital efficiency and performance.
Led by Anthony Burke, CEO for AHA Solutions, Healthcare MarketMPact establishes an alliance of healthcare experts whose insights, experience and relationships can provide the competitive edge companies seek to succeed in the complex hospital market. “While the healthcare market offers significant new business opportunities, it’s estimated that 75% of development dollars is spent on products never reaching market potential,” said Burke. “With Healthcare MarketMPact, product and service providers have a powerful resource with a unique vantage point: we’ve worked with hospitals for more than 30 years, providing us with a strategic and unmatched understanding of hospitals’ strategic needs and criteria. With those perspectives and insights in hand, our clients can engage the healthcare community, expedite product development and execute successful marketing strategies to effectively navigate the healthcare market.”
Working directly with leading consultants, Healthcare MarketMPact provides a portfolio of services, including education to better understand the unique market needs, and an array of customized services to address nearly every phase of the strategic marketing and product lifecycle challenges, including feasibility assessments, research, testing and analysis, ROI and break-even modeling, benchmarking, strategic plan development and more.
According to Burke, “With massive healthcare reform underway, hospitals are laser focused on achieving operational efficiencies. By engaging with hospital leaders, our goal is that when new products debut in the healthcare field, they have been assessed and informed by AHA and its members, maximizing their value in improving hospitals’ organizational performance.”
Healthcare MarketMPact’s integrated, strategic approach is especially well suited to companies looking to develop products and services improving hospitals’ performance. Healthcare MarketMPact assists companies in learning and understanding healthcare market needs through a portfolio of market and strategic planning services, including:
- validating product or service concepts,
- evaluating receptivity for a product or service,
- refining positioning and value propositions,
- developing and expanding into new applications within hospitals,
- maximizing distribution into healthcare,
- educating and developing healthcare verticals,
- extending product lines or service offerings, and
- planning and executing effective product launches.
For more information on Healthcare MarketMPact, please contact Tim Steffl, Vice President, at (312) 895.2535 or tsteffl(at)aha(dot)org. Or visit http://www.ahamarketmpact.org.
The American Hospital Association (AHA) is a not-for-profit association of health care provider organizations and individuals that are committed to the health improvement of their communities. The AHA is the national advocate for its members, which includes more than 5000 hospitals, health care systems, networks, and other providers of care, and 38,000 individuals. Founded in 1898, the AHA provides education for health care leaders and is a source of information on health care issues and trends. For more information, visit the AHA Web site at http://www.aha.org.
About AHA Solutions
A subsidiary organization of the American Hospital Association, AHA Solutions is focused on improving the operational performance of the nation’s hospitals. Among its programs are the Signature Learning Series of issue-focused educational, convening and peer-to-peer information exchange events; AHA endorsements awarded exclusively to products and services believed to best meet hospitals most’ critical challenges; the National Healthcare Career Network connecting healthcare employers with two million highly qualified members of more than 200 trade associations and professional societies; and Healthcare MarketMPactSM, a strategic consulting group ensuring that products and services are viable, valuable contributors to improving hospitals’ performance. For more information, please visit http://www.aha-solutions.org.
Matthew Fenwick, 312-422-2820