Stevens Selects New York’s JTP|FIFTH Column as Multimedia Partner

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New Video Project and Logo Launch Showcase University’s Focus on Innovation

As part of our year-long celebration of Stevens' 140th Anniversary, we are leveraging multimedia to enhance our online and mobile presence, we've recently launched our new iPhone app, and are now launching a new University logo

Stevens Institute of Technology has entered into a partnership with New York-based JTP|FIFTH Column to collaborate on multimedia projects for the University. The first project, a three-minute video montage, features scenes from Stevens’ recent commencement ceremony and distinguished alumni. The video showcases Stevens’ legacy of innovation and focus on entrepreneurship for the future.

Watch the video now.

Celebrating its 140th Anniversary this year, Stevens has launched several significant branding campaigns to elevate the presence of the University. In addition, Stevens has taken the opportunity of this milestone anniversary to honor inspirational alumni, including Frank J. Semcer, ’65, principal and CEO of the NJ-based Micro Stamping Corporation, who received the inaugural Award for Innovation and Entrepreneurship in February. Semcer is also one of the featured alumni in the video. The interviews, brief segments of which are included in this video, feature reflections on what Stevens stands for and its influence on the careers and lives of these alumni. Also featured in this video are Jeffrey J. Wilcox, Corporate VP for Engineering for Lockheed Martin and David S. Rose, CEO of Angelsoft and a leader in technology investing.

“As part of our year-long celebration of Stevens’ 140th Anniversary, we are leveraging multimedia to enhance our online and mobile presence, we’ve recently launched our new iPhone app, and are now launching a new University logo,” says Michael Schinelli, AVP of Graduate Marketing and Communications. “Our goal with developing the new logo was to capture and express the essence of the Stevens brand and culture of innovation with a mark that would truly represent the University. This video project and the asset archive it has yielded were created with this same intent. JTP|FIFTH has been a tremendous partner, bringing an amazing level of creativity to this project.”

Tyler Pappas, Executive Producer, JTP|FIFTH, says: “We worked to ensure that this video would reflect Stevens’ vibrant and pioneering core. The Stevens alumni interviews inspired the creative direction of the piece. These are industry leaders, shaped by their Stevens education and experience, that are now spearheading projects that will shape the future.”

About JTP|FIFTH Column:
JTP|FIFTH is a thoughtful, focused, and entrepreneurial production + development company based in New York. Their leadership combines experience with youth generating innovative results. JTP|FIFTH produces TV spots, corporate branding, viral video, and national print campaigns for advertising and publishing clients. Other recent clients include: The College Board, Weight Watchers, Nivea, Parade Magazine, Ciroc, Aquadeco, and Pfizer. JTP|FIFTH has been honored with an AICP Award, 12 Tellys, 6 Regional Emmy Nominations, and 2 SPD Awards. See more of their work at

About Stevens Institute of Technology:
Founded in 1870 and celebrating 140 Years of Innovation, Stevens Institute of Technology, The Innovation University™, lives at the intersection of industry, academics and research. The University's students, faculty and partners leverage their collective real-world experience and culture of innovation, research and entrepreneurship to confront global challenges in engineering, science, systems and technology management.

Based in Hoboken, N.J. and with a location in Washington, D.C., Stevens offers baccalaureate, master’s, certificates and doctoral degrees in engineering, the sciences and management, in addition to baccalaureate degrees in business and liberal arts. Stevens has been recognized by both the US Department of Defense and the Department of Homeland Security as a National Center of Excellence in the areas of systems engineering and port security research. The University has a total enrollment of more than 2,200 undergraduate and 3,700 graduate students with almost 450 faculty. Stevens’ graduate programs have attracted international participation from China, India, Southeast Asia, Europe and Latin America as well as strategic partnerships with industry leaders, governments and other universities around the world. Additional information may be obtained at and


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Meagen Henning
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