Affinity4 Employees Raise Over $4,300 for Hoops of Hope

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Affinity4 employees’ Hoops of Hope fundraising campaign, which included a basketball shoot-a-thon, was a slam-dunk netting $4,356 dollars for Hoops of Hope, an organization started by a nine-year old American boy who wanted to help African children orphaned by HIV-AIDS. The fundraising concept behind Hoops of Hope is shooting hoops for dollars. The employees of the Norfolk, Virginia-based affinity marketer, which specializes in helping charities, ministries and other non-profit organizations raise funds, raised funds for the organization and competed in contests for best team uniform, name and team spirit. Affinity4 kicked off its Hoops of Hope campaign on May 7th, World AIDS Orphans Day. The fundraising initiative culminated with a basketball “shoot-a-thon” on June 3rd. All funds raised through Hoops of Hope go directly to World Vision’s Hope Initiative, which is one of Affinity4’s non-profit organization partners.

The Affinity4 Hoops of Hope fundraising campaign, which included a basketball shoot-a-thon was a slam-dunk by all accounts. The employees of the Norfolk, Virginia-based affinity marketer, which specializes in helping charities, ministries and other nonprofit organizations raise funds, generated $4,356 in donations for Hoops of Hope, an organization started by a nine-year old American boy who wanted to help African children orphaned by HIV-AIDS. The fundraising concept behind Hoops of Hope is shooting hoops for dollars.

According to Affinity4 President and CEO Stephen Halliday, “Our employees had a great time raising funds for Hoops of Hope. Not only is the organization a terrific one doing great work, but it was created by a compassionate young man who turned his love of basketball into something that could help other children. Our staff is glad to be part of his team and helping African children whose parents succumbed to HIV-AIDS. And, who doesn’t love shooting hoops!”

Affinity4 kicked off its Hoops of Hope campaign on May 7th, World AIDS Orphans Day. The fundraising initiative culminated with a basketball “shoot-a-thon” on June 3rd. In addition to competing to see which team of employees raised the most donations, Affinity4 team members also competed in categories including “Best Team Uniform,” which was won by the Hoop Troop; “Best Team Spirit,” which was won by Halo’s Hoops and “Best Team Name,” which was won by H4. The overall competition was won by Halo’s Hoops followed by Hoops We Did It Again. All funds raised through Hoops of Hope go directly to World Vision’s Hope Initiative, which is one of Affinity4’s non-profit organization partners.

A company spokesman noted that in addition to helping Hoops of Hope, Affinity4 reached out to two local organizations, the Boy Scouts and For Kids, Inc., donating the basketball goals used for the event. Two goals were given to the Boy Scouts and two goals were given to For Kids to be used in its Haven House Emergency Shelter and for a private family residence in Ghent, VA.

Pictured here are some of the Affinity4 employees at their Hoops of Hope shoot-a-thon. They include: Top Row: Zack Patterson, Business Development, Jacob Allred, Senior Software Engineer, Mandi Fornes, Marketing Coordinator, Melissa Richardson, Professional Contact Representative and Frank Kingsley, Professional Contact Representative; Middle Row: John Mendoza, Network Administrator, and Michael Baldwin, Senior Call Center Manager; and Bottom Row: Jaasmin Hunte, Marketing Assistant and Lauren Lund, Professional Contact Representative.

More about Affinity4

Affinity4 is an affinity-based marketing company whose mission is to help support its nonprofits’ goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and wireless phone services, high-speed Internet, as well as DIRECTV®, credit card and insurance to the supporters of its international base of nonprofits which includes charities, ministries, colleges and universities. With each supporter’s purchase, Affinity4 provides a 10% GiveBack to the corresponding nonprofit organization. Affinity4’s business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $76 million to nonprofits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: http://www.affinity4.com or call 1-800-684-4880.

More about Hoops of Hope

Since the organization began, Hoops of Hope has raised over $1.8 million which has been used to provide care for hundreds of orphans in Zambia. Past projects include a high school for 1000 students, four dormitories, two hospitals in Zambia as well as a water project in Kenya and two hope centers in Swaziland. This year, funds raised through Hoops of Hope are helping to build teacher houses for 15 staff members at the school Hoops of Hope built in 2007.

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Donna Autuori

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