AEL Financial Selects Desert Rose Design to Lead Expansive Re-Branding Campaign

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Tom Huber, president and CEO, AEL Financial, announced today that the company has engaged digital marketing and branding experts, Desert Rose Design, to refine and reposition the independent leasing investor's brand and marketing tools.

After a careful vetting process of talented design strategy teams, AEL Financial executives announced today that they have engaged digital marketing and branding experts, Desert Rose Design. Elmhurst-based, Desert Rose Design is assigned the role of refining and repositioning the independent leasing investor's brand and marketing tools.

"We are a leading resource for companies leasing equipment in the IT, healthcare, energy and telecommunications industries, and we chose the best team to ensure that our branding message and marketing elements clearly communicate our professional qualities and strategic capabilities," said Tom Huber, president and CEO of AEL Financial.

Desert Rose Design is tasked with illustrating and communicating AEL Financial's expertise in providing capital for equipment-based transactions and portfolios. This re-branding will support the company's mission of serving an increasingly sophisticated customer base, and will articulate the new identity at every touch point, including new collateral, website, presentation materials, corporate communications and more.

Desert Rose Design is a marketing firm that specializes in creating business opportunities through brand positioning, digital marketing, and web application development. Led by partners Helen Levinson and Kathy Steele, Desert Rose Design applies the team's expertise in digital media and technology while integrating traditional marketing methods to meet their clients' needs.

AEL Financial is a member of the Forsythe Group of Companies, a diversified, billion-dollar group of companies with leadership positions in energy, power generation, high performance electronics, engine technology and engineering, banking, real estate development, agribusiness, insurance, and financial services. As an independent leasing investor providing capital for equipment-based transactions and portfolios since 2001, AEL has completed nearly $800 million in such transactions and has ranked among the fastest growing companies in the industry. As an investor in its transactions, AEL can handle all aspects of a project, including equipment, soft costs, software, progress payment financing and related acquisition costs.

For more information, visit http://www.AELFinancial.com.

About AEL Financial
AEL Financial is an independent leasing investor that provides lease and equipment financing for end users of capital and technology equipment, vendors, and financial institutions with clients that need leasing solutions. As a member of the Forsythe Group of Companies, a diversified, billion-dollar group of companies, AEL has the resources to directly invest in transactions and provide a unique value proposition to its clients. Clients include medium and large businesses and financial institutions. Transactions are middle and large ticket, generally ranging from $100,000 to $10 million. Headquartered in Buffalo Grove, Illinois, AEL Financial has additional offices around the country.

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Madalene M. Fuchs
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