DESIGNER WHEY Introduces New Biggest Loser Lemonade Protein2Go® Fiber-rich Protein2Go Helps Halt Hunger Between Meals™

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DESIGNER WHEY is introducing the newest flavor in its popular line of The Biggest Loser protein, Lemonade Protein 2Go? Now in its second year with NBC’s hit weight loss program, The Biggest Loser protein offers a convenient way to Help Halt Hunger Between Meals? in order to help achieve weight loss goals. The Biggest Loser protein, which is also available in four other delicious flavors, is a potent source of antioxidants and Vitamin C. Each serving includes 6 grams of protein and fiber and adds only 40 calories

The Designer Whey protein is a terrific, low calorie food that fills you up and helps with your muscle recovery. It’s a great way to help build a beautiful and strong body.

Just in time for summer, DESIGNER WHEY is introducing the newest flavor in its popular line of The Biggest Loser protein, Lemonade Protein 2Go?. Now in its second year with NBC’s hit weight loss program, The Biggest Loser protein offers a convenient way to Help Halt Hunger Between Meals? in order to help achieve weight loss goals. The Biggest Loser protein, which is also available in four other delicious flavors, is a potent source of antioxidants and Vitamin C. Each serving includes 6 grams of protein and fiber and adds only 40 calories. The Biggest Loser protein is licensed through NBC Universal Television Consumer Products Group and Reveille LLC.

“The new Lemonade Protein 2Go will be a great, refreshing addition to my weight loss regime,” said Ali Vincent, winner of The Biggest Loser season 5 and the first female Biggest Loser. “The Designer Whey protein is a terrific, low calorie food that fills you up and helps with your muscle recovery. It’s a great way to help build a beautiful and strong body.”

Contestants of The Biggest Loser Season 10 will use The Biggest Loser protein by DESIGNER WHEY in their quest for better health on the show, and beyond. The Biggest Loser Protein by DESIGNER WHEY is available in five signature flavors-Blue Blueberry, Red Raspberry, Chocolate Deluxe, Vanilla Bean and now New Lemonade at retailers nationwide. Also available in single serving packets, The Biggest Loser Protein?2GO®, which is easily mixed with a bottle of water, is convenient and perfect for the on-the-go lifestyle.

ABOUT “THE BIGGEST LOSER”
The first reality series where everybody "loses," “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. “The Biggest Loser” is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.

Beyond the U.S. where more than 100 episodes of the show have aired, “The Biggest Loser” has become a worldwide hit appearing in more than 90 countries and produced in 25 countries. Since its debut in 2004, “The Biggest Loser” has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, ww.Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $50 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50. Check out http://www.biggestloser.com for more information.

ABOUT NBC UNIVERSAL TELEVISION DVD, MUSIC, AND CONSUMER PRODUCTS GROUP
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

ABOUT REVEILLE
Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including THE BIGGEST LOSER, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL. Reveille has developed many original online series for brands including the series FIT TO BOOM for Subway and IT'S EVERYBODY'S BUSINESS WITH JACK AND SUZY WELCH for Microsoft. Upcoming television series include MASTERCHEF, GIGANTIC, LOSING IT WITH JILLIAN and BREAKTHROUGH WITH TONY ROBBINS. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies.

ABOUT WHEY PROTEIN & DESIGNER WHEY
The DESIGNER WHEY vision is to change the “WHEY” America feels about protein by providing consumers with great tasting, healthy whey-based products that improve their healthy lifestyles.**

Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded, consumer whey protein products including powders and enhanced beverages. The industry's best selling protein, DESIGNER WHEY, powers the company's innovative, great tasting products such as Protein?2GO, Protein Water, and Protein BLITZ®.

Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY products is the utilization of Whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.

DEDICATED TO RESEARCH
DESIGNER WHEY has spent more than $10.3 million on research to match the perfect blend of nutritional whey protein with great taste.

Active people who use DESIGNER WHEY protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance.

Media members looking for additional information on DESIGNER WHEY's complete line of protein powders and drinks should visit DESIGNERWHEY.com. You may also learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.

*Based on AC Nielsen sales monitoring for 52 weeks ending April 17, 2010, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD.

**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g/kg per day or .68g/lb body weight/day (A150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition.

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Krista Romberg

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