Portsmouth, NH (PRWEB) June 16, 2010
OnPlane, a provider of integrated social marketing and communications solutions, announced today the second version release of P.A.L.®, a rich internet application that aggregates, analyzes and engages through social media. Patent-Pending P.A.L.® 2.0 (Personal Aggregation Platform), allows organizations to aggregate communications and information, analyze activities and behaviors, and engage consumers through personalized interaction. Organizations see increased conversions, transactions and enhanced brand loyalty. The solution is currently being used by some of the most recognized brands in the world, including the American Cancer Society Relay For Life.
The American Cancer Society Relay For Life recently launched PAL. to support and expand a vibrant volunteer community in a timely, accessible and interactive manner. With a customized PAL, the American Cancer Society expanded volunteer and organizer reach with real-time messages via multiple social media and syndicated information platforms. Whereas in the past Relay volunteers grew local events and shared ideas via word-of-mouth communication, PAL is helping to enhance nationwide contact and idea sharing in an online environment..
"OnPlane's PAL solution helps us to better organize and engage with our volunteers and supporters by aggregating our information and communications into an intelligent platform," said Karen Becker, National Communications Director, Relay For Life Organization, American Cancer Society. "The more we learn about our supporters, the better we will be at building participation and raising funds for the important work the American Cancer Society does."
The Relay For Life PAL platform was customized and delivered by Piehead, a partner agency that creates engagement strategies and social media solutions for brands and organizations.
“We are honored to support the activities and efforts of the American Cancer Society,” said Norman Rice, Founder and CEO of OnPlane. “The Relay For Life PAL provides important information to organizers and participants – and most importantly, provides a community of support for those battling this disease.”
OnPlane, Inc. is a leading provider of integrated social marketing and communications solutions. OnPlane’s patent pending P.A.L.® technology is the market-leading platform that empowers organizations to aggregate communications and information, analyze activities and behaviors, and engage consumers through personalized interaction – resulting in increased conversions, transactions and enhanced brand loyalty. The privately held company is based in Portsmouth, NH. http://www.onplaneinc.com.
Piehead is an agency that generates fresh engagement strategies, impacts brand growth and delivers measurable results. Based in Portsmouth, New Hampshire, the firm’s wide portfolio of capabilities and innovative solutions includes experience across many industries and deep expertise in developing tools and destinations for some of the world’s top brands. http://www.piehead.com.