Universal Mind Helps Enterprises Serve Customers in the Mobile Era

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Pioneering digital solutions agency launches new initiative to facilitate deployment of enterprise applications across the web, desktop, touch screens and mobile and embedded devices; Company showcases multi-device enterprise applications on at Enterprise 2.0

Universal Mind, an award-winning organization known for creating highly usable rich internet-based applications, today announced a new initiative for multi-device applications at the Enterprise 2.0 conference in Boston. The company is taking its proven methodology for rich interactive software development and applying it to the challenges of building efficient, scalable enterprise solutions that span multiple devices. To demonstrate the initiative, Universal Mind is showcasing enterprise applications with a consistent user experience on various devices at the conference, including an energy efficiency analytics dashboard developed for energy management company EnerNOC.

Traditional internet communications have exploded outside of the browser and desktop onto mobile devices, tablets, kiosks and even smart TVs. Today's "Customer 2.0" now expects information and services to be available whenever, wherever and however they want. At the same time, the proliferation of new devices poses an enormous challenge for companies. In the course of just a few years, customer-centric organizations are now grappling with everything from determining which technologies on which to build, to learning how they can leverage their legacy systems, while still continuing to provide an exceptional, brand-consistent experience for their customers.

Universal Mind helps enterprises navigate this new environment, enabling companies to build a ubiquitous presence across all devices to strengthen relationships with customers, create business efficiencies and open new revenue streams. Bringing together the technical expertise of a systems integrator and the design capabilities of an interactive agency, Universal Mind is uniquely positioned to deliver best-in-class solutions that provide an exceptional user experience while overcoming complex technical challenges across a wide variety of devices, integrating with backend enterprise systems. The company has already worked with more than a half-dozen large enterprise clients on multi-device solutions.

"Companies are struggling to keep up with the demands of Customer 2.0 and reach customers on multiple platforms and devices. The challenge is compounded by the current gap between technical expertise and user experience proficiency,” said Brett Cortese, CEO of Universal Mind. "Given our history of developing rich, interactive applications and keeping user experience at the forefront, Universal Mind is uniquely positioned to deliver critically needed multi-device solutions to enterprises."

Multi-Device Solutions in Action at EnerNOC

EnerNOC, a a leading provider of clean and intelligent energy management applications and services, worked with Universal Mind to develop a customer-facing energy analytics dashboard that is deployed on multiple devices, such as touch screen and browser. Prototypes for other device types were also built using Universal Mind’s expert developers to assess the capabilities and potential usage by EnerNOC’s customers. This application is built on EnerNOC's energy management application platform which collects millions of data points each day across a multitude of sources, including facility-specific data, energy and financial market data, and meteorological data, to connect users to the key drivers that impact energy consumption and ultimately, energy expenses. In order to turn this massive store of data into streamlined, actionable steps that their customers can take to positively impact their bottom lines, EnerNOC works hand-in-hand with Universal Mind to bring visually-engaging, data-driven applications to market quickly.

"EnerNOC’s mission is to unlock the full value of energy management for our customers, which is deeply supported by providing timely information in engaging ways to inform their energy decisions. We want to empower our customers to use our vast data to achieve energy insights and we needed a way to visually represent the complex data and deliver these insights at any time, and be prepared to deliver on any platform or device," said Jim Nichols, Enterprise Architect at EnerNOC. "Universal Mind brought the user experience design capabilities as well as the back-end technical expertise required to deliver this high-value application to our customers across multiple platforms. Our technical partnership with Universal Mind positions EnerNOC extremely well to deliver applications where and when our customers need them now, or in the future on whatever devices and platforms best suit the needs of our customers.”

Best Practices for Multi-Device Success

Universal Mind applies a proven methodology to its client engagements to ensure success and reduce complexity. Universal Mind works with companies to establish a strategic vision that highlights the user experience and goals of the solution. With the industry’s best UX architects and technologists working side by side, Universal Mind turns complex drawings, models and prototypes into the anatomy of an application, employing rigorous project architecture under the guidance of experienced orchestrators. Universal Mind’s process allows companies to leverage their existing business infrastructure to accelerate deployment, reduce overall costs and ensure the solution will scale as needed.

ABOUT UNIVERSAL MIND

Universal Mind is a digital solutions agency that brings together the technical expertise of a systems integrator and the design capabilities of an interactive agency to deliver enterprise-grade, interactive software applications for the web, desktop, kiosks and mobile and embedded devices. Universal Mind works with clients to create best-in-class solutions that provide an exceptional user experience while overcoming complex technical challenges across a wide variety of devices. The Universal Mind team has developed applications for many of the world's leading enterprises that help them strengthen their relationships with customers, reduce their operating costs and open new revenue streams. Founded in 2003, Universal Mind is a privately held company based in Westfield, MA. For more information, please visit http://www.universalmind.com.

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Meredith Obendorfer
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