Website Devoted To Employee Stock Options And Restricted Stock Thrives In Volatile Stock Markets

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myStockOptions.com marks ten years of excellence in education and tools on stock options, restricted stock, And ESPPs.

A decade after its launch in June 2000, the award-winning website myStockOptions.com marks its tenth anniversary in June 2010 as the leading resource of educational content and tools on all aspects of equity compensation: stock options, restricted stock, restricted stock units, performance shares, stock appreciation rights, and employee stock purchase plans.

With its independent and unbiased expertise, myStockOptions.com has amassed a huge following among stock plan participants and professionals alike during the past decade. Its excellence in editorial content and financial-planning tools has won many awards, media accolades, and devoted members. The website has even earned a US patent for one of the tools.

"Finger On The Pulse Of Equity Compensation"

One key to the success of myStockOptions.com lies in its ability to translate difficult technical topics into engaging, clear content and easy-to-use tools. "Our team specializes in making complex legal and tax concepts understandable to people who do not enjoy reading the Internal Revenue Code or the securities laws," explains Bruce Brumberg, co-founder and editor-in-chief of myStockOptions.com. "We are proud that myStockOptions.com has been able to help so many people with the complex issues of stock compensation, from stock plan participants to financial advisors and professionals in human resources."

Another key to the site's success is its speed and efficiency. "Our content is updated every business day for developments that affect people with stock compensation," notes Matt Simon, the editor and content-manager. "In addition to its engaging clarity, our writing is always timely and accurate."

"We've had our finger on the pulse of equity compensation for a decade now," Mr. Brumberg continues. "A lot of issues, trends, and changes have played out: the stock option craze of the dotcom boom, the rise of restricted stock, the backdating scandals, and numerous legislative overhauls. Our members have always found us to be the best resource for staying on top of any development affecting equity comp."

An example of the website's shrewd responses to changing times is the launch of the Restricted Stock Comparison Modeling Tool, which joined its counterpart for stock options earlier this year. The tool was an ideal addition for employees and executives who, increasingly, receive grants of restricted stock and restricted stock units instead of stock options. Financial advisors find this and the rest of the site's suite of tools extremely valuable resources.

Praise For myStockOptions.com

"Extraordinary in its breadth, depth, and reliability."
John Lawson, VP Executive Compensation, AM&M Financial Services, Inc.

"Your content offers information not easily found in any of the conventional resources. Lots of practical advice and timely planning ideas in an easy-to-use format."
Kevin King, SBK Financial

"Everything is in laymen's terms and so very helpful."
Liz Chemnitz, Senior VP, Harleysville National Corporation

"Thanks for helping me look so smart!"
Wayne Carson, Senior VP, BNY Mellon Wealth Management

Special Article Recaps Major Developments Of The Site's Ten Years

The tenth-anniversary celebration includes a retrospective article, The Top Five Developments In Equity Compensation Of The Past Decade by Matt Simon, Editor & Content-Manager of myStockOptions.com. "We at myStockOptions.com have seen a lot of changes since we launched the website back in June 2000," the article begins. "This article reviews the top five issues and developments in equity compensation that we have witnessed and covered over the past decade. Let's take a break, look back, and have some fun."

Corporate Licensing Available

All the content on myStockOptions.com is ideally suited for licensing by companies and stock plan providers for their stock plan participants. A customized version of the website's award-winning content can be seamlessly woven into companies' HR, benefits, and/or compensation portals. Accessible through any internet browser, 24 hours a day, 7 days a week, licensed content from myStockOptions.com lets stock plan participants answer their own questions about their stock grants whenever they need to learn more--saving time for the stock plan staff and costs for the company. For more information, visit http://mystockoptions.com or call 617-734-1979.

About myStockOptions.com

With exclusive articles, 750+ FAQs, the Tax Center, Global Tax Guide, an extensive glossary, and interactive tools, myStockOptions.com is the premier online resource of educational content, tools, and self-study courses on stock options, restricted stock, restricted stock units, performance shares, stock appreciation rights, and employee stock purchase plans. myStockOptions.com is written and managed by leading experts in equity compensation, and is produced by a company with a long history of successful publications explaining complex legal and financial subjects in plain English.

The influential consumer magazine PC World ranks myStockOptions.com among "the most useful sites ever" that "deliver top-notch information, support, and services." The accounting journal CPA Wealth Provider selected myStockOptions.com among companies "that have taken the lead through innovation, efficiency, initiative, or growth in the financial-planning area." The Specialized Information Publishers' Foundation honored MSO Pro with one of its Editorial Excellence Awards in the category of Best Interactive Content among niche publishers. The innovative Comparison Modeling Tool on myStockOptions.com is now patented.

myStockOptions.com has also received extensive favorable coverage in major publications, including BusinessWeek, The Wall Street Journal, The New York Times, the San Francisco Chronicle, and The Boston Globe, and on CNN, National Public Radio, PBS, Money.com, and MarketWatch.com.

For more information, please contact Bruce Brumberg and Matt Simon at 617-734-1979.

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BRUCE BRUMBERG

Matt Simon
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