Shamrock Lodge Reports Summer Weeks are Going Fast at Muskoka Resort

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With the summer season fast approaching, many Ontario resort owners are hopeful that the summer of 2010 will be busier than the past two summers. Shamrock Lodge, a full service, traditional Muskoka resort on Lake Rosseau, already has seen a sharp increase in their summer bookings over last year, and anticipates a busier summer season ahead for resorts in Ontario.

The summer season has yet to begin in Muskoka, Ontario, arguably Canada's premier cottage country and holiday destination, and Muskoka resorts are preparing for their busiest season of the year. Most Muskoka resorts have been fielding calls and taking reservations for months. In past years, many of the more popular tourist properties, with loyal return cliental, would be fully booked for the summer by now. However, the last two years have witness a decrease in summer resort bookings, due to a downturn in the economy and unusually cold and wet summers. Shamrock Lodge (, a four-season, full service Muskoka resort in prestigious Port Carling, Ontario, has been in business for generations and has witnessed many trends in the resort business. The Bryant family, owners of Shamrock Lodge for the last 30 years, report that summer reservations at their Muskoka lodge are significantly higher than last year at this time and are looking forward to a busier summer season this year.

"We are very pleased with the number of bookings that we have at this time and predict that this summer will be great," states Tim Bryant, who along with his brother Gary, own and operate this historic Muskoka resort. "Although business dipped slightly last year, we always have a high number of repeat guests every summer and bookings are always strong at Shamrock. I believe that we have been successful because we offer a personal touch that our loyal cliental appreciate, but also because we aggressively market the resort and offer good value. Of the summer weeks, typically the first two and the last two are the slowest to book. At Shamrock Lodge, we market these weeks as 'Family Weeks', giving families a real break on prices with reduced kid's rates. Our Family Weeks have become quite popular, says Bryant.

Canada's steadily improving economy will help to offset the negative impact that the 2008 and 2009 recession had on the Ontario tourism sector. It is also predicted that, again this summer, fewer Canadians will opt for expensive foreign travel and instead choose to vacation closer to home at an Ontario resort. Further, Ontario's record-breaking temperatures this spring and wide spread media reports of Environment Canada's extremely favourable long-range weather forecast that predicts a hot summer ahead, have played a role in driving resort bookings.

"The fantastic weather that we have enjoyed this spring has definitely been good for business. Victoria Day weekend, the unofficial start of the summer season at Shamrock Lodge was great. Things look very positive for Muskoka resorts this summer. The Muskoka area is famous and it will always be a popular vacation destination for summer vacationers, in spite of setbacks like recessions and poor weather. Its beautiful scenery, clean lakes, charming villages and many attractions have drawn visitors from all over world for more than one hundred years," add Bryant.

About Shamrock Lodge: A Muskoka vacation tradition for generations, Shamrock Lodge is a full-service, four-season family resort and conference centre nestled on the shores of beautiful Lake Rosseau, just 2 hours north of Toronto, Ontario. Offering a wide range of superior lakefront accommodations, fabulous dining and extensive recreational facilities, this all-inclusive Ontario resort prides itself on delivering service that is second to none. Located close to many popular Muskoka attractions including championship golf, Santa's Village, Muskoka Lake Cruises and Algonquin Provincial Park, Shamrock Lodge is the perfect Muskoka resort for romantic couples' getaways, business conferences and Ontario summer vacations. For more information call: 1-888-742-6742 or visit their website:

Contact Information:
Tim Bryant
Shamrock Lodge
PO Box 160
Port Carling, Ontario P0B 1J0
Phone: (705) 765-3177
Toll free: 1-888-742-6742
shamrock (at) muskoka (dot) com


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