Choice Hotels Chooses the Movitas Mobile Conference Solution

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Choice Hotels International, one of the largest hotel franchisors in the world, leveraged the Movitas mobile platform to provide compelling content and more interaction with over 5,600 franchisees at the company’s 56th Annual Convention to an overwhelmingly positive response.

Timely and engaging mobile content was the key to the popularity of the mobile conference solution

They found that it made them feel more personally connected to the event itself

Choice Hotels International, Inc., one of the largest hotel franchisors in the world with over 6,000 locations, expanded the value of its annual franchisee convention experience with the help of the Movitas mobile conference solution. The mobile solution they chose, built upon a campaign system that integrates mobile content, messaging, advertising and social media, was designed for conferences and configured for Choice to become an indispensible resource for franchisees and show managers alike. Choice achieved its goal by engaging the convention participants each day with dynamic, relevant and useful mobile information delivered over the mobile web and via mobile messaging.

“The response from our franchisees was overwhelmingly positive. They found that it made them feel more personally connected to the event itself,” commented Tania Hernandez-Andersen, Director, Corporate Communications, Choice Hotels. "For example, by publishing photos of franchisee award winners immediately on the mobile event site and alerting participants via text, it's possible to honor our many award winners close to when the awards are given and not weeks after the fact.”

The mobile conference solution that Movitas deployed for Choice Hotels International scaled to handle the thousands of attendees (over 5,600), hundreds of sessions, on-site promotions and real-time logistical requirements of a major-league conference held in a premier conference center, the Mandalay Bay Resort and Casino in Las Vegas, Nevada. It proved to be a showcase for the value of mobile in the events setting by enhancing the value of the convention for attendees, speakers and exhibitors. All participants could receive important alerts, promotions and social updates on all mobile devices, not just iPhones, throughout the conference with links driving them to rich mobile web content designed expressly for the convention and updated in real time. “The mobile reminders for corporate business sessions and industry updates help us keep attendees engaged in valuable events," Hernandez-Andersen said. “We also used the mobile platform to highlight corporate responsibility efforts and create excitement around exhibitor prize giveaways during the convention.”

“The Choice Hotels mobile conference solution’s success proves that attendees want a personal and interactive experience on their mobile devices during a live conference,” stated Keith Forshew, Movitas CEO. “These solutions need to be in the hands of all conference organizers – attendees will expect it.” The Movitas Mobile Conference and Event Solution has been adopted by a string of hospitality-focused conferences in 2010, and is slated to continue with deployments for HSMAI (Hospitality Sales and Marketing Association International) and DMAI (Destination Marketing Association International), among others. Each is designed to leverage mobile to make the conference, tradeshow or meeting more exciting, interactive and successful. Hernandez-Andersen concluded, "We were excited to launch the mobile conference solution for our Convention and provide compelling mobile content and more interaction with our franchisees. We look forward to leveraging this solution for future events." To learn more about the Movitas Mobile Conference and Event Solution, please visit http://www.movitas.com

About Movitas
Movitas is a multi-channel mobile platform company providing comprehensive mobile solutions for hospitality and entertainment businesses.

Movitas solutions make money for hospitality businesses. With a mobile campaign system that integrates mobile commerce, content, messaging, social media and advertising, Movitas provides industry-specific solutions designed to increase revenue.

Movitas mobile hospitality solutions are for every type of mobile phone, combining on-location mobile campaigns that drive revenue, and killer mobile apps that activate and delight guests.

The Movitas mobile platform is available through marketing agencies and other value-add partners or via a self-service web platform, http://www.movitas.com. Visit Movitas.com or call 888-343-3721 to learn more.

See some Movitas clients’ mobile web sites at http://movitas.com/clients

Receive a free mobile information kit with Whitepapers and information at http://movitas.com/mobkitreg

About Choice Hotels International
Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 485,000 rooms, in the United States and more than 35 other countries and territories. As of March 31, 2010, more than 600 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 52,000 rooms, and more than 100 hotels, representing approximately 8,200 rooms, are under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at http://www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

Copyright (c) 2010 Choice Hotels International, Inc. All rights reserved.

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Jon Cooper
Movitas
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