Man With Midas Touch Celebrates 20 Years

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Ray French, an account manager in marketing promotions, celebrates 20 years of securing promotion risk coverage. Having secured successful campaigns with big brands such as General Mills, Coors, Sony, and Chrysler, Ray's career highlight has been his work with Pepsi on their "Play for a Billion" promotion series.

Ray French, SCA Promotions

I've been involved with everything from a $5,000 world record frog jump, to a chimpanzee pulling the winning numbers on a billion dollar promotion. It's a new challenge every day and to be successful, you have to love doing what you're doing. You have to love leading your clients to success.

Known as "the man with the Midas touch", Ray French is celebrating his 20th anniversary as an Account Manager with SCA Promotions, Inc. (SCA). Throughout his 20 years with SCA, nearly every promotion Mr. French has touched has seemingly turned to gold. To date, he has secured promotional risk coverage on 4,000 promotions, totaling over $2.5 billion in cash and prizes. The source of this success flows from Ray's ability to partner with his clients. "Forming partnerships with my clients is critical," says Ray. "Working together as true partners provides valuable insight that can turn a good promotion into a homerun."    

Having secured successful campaigns with big brands such as General Mills, Coors, Sony, and Chrysler, Ray's career highlight has been his work with Pepsi on their "Play for a Billion" promotion series. Running for two consecutive years, no other promotion had offered the chance to win such a lucrative prize. "Working with Pepsi on such a historical promotion was as exciting as it was rewarding," says Ray. To this day, no other consumer products brand has offered a billion dollar prize promotion.

As impressive as Ray's U.S. success has been, his track record for securing promotional risk coverage around the globe is just as admirable. Most recently, he has been involved with promotions in Greece, Australia, and the Czech Republic. "Ray's ability to deliver the right promotion to the right client has been invaluable," said Bob Hamman, CEO of SCA Promotions. "His depth of experience working promotions on a global scale is hard to match."        

Dedicating himself to his client's success for 20 years, Ray's experience in providing promotional solutions is second to none. "My time at SCA has allowed me the opportunity to experience a wide-array of promotional marketing challenges," explains Ray. "I've been involved with everything from a $5,000 world record frog jump, to a chimpanzee pulling the winning numbers on a billion dollar promotion. It's a new challenge every day and to be successful, you have to love doing what you're doing. You have to love leading your clients to success."    

About SCA Promotions
Dallas-based SCA Promotions delivers promotional solutions and incentives that connect with consumers, without risk to the sponsor. Since 1986, SCA has offered an entire suite of advanced, interactive promotions, imaginative contests, record-breaking sweepstakes, and inventive games designed to engage and motivate. SCA has covered billions of dollars and paid out over $162 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions. SCA has offices in Dallas, London, Las Vegas, and Calgary, with affiliate partners across the globe. http://www.scapromotions.com

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Tanya Mathis
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