Social Media Proficiency May Become Key Part of Job Criteria Across Business

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The increasing importance for businesses to possess a solid online presence will more than likely lead to social media capabilities becoming a key aspect of job criteria across multiple industries according to Reality Digital, the leading provider of online community software for brands and businesses.

The increasing importance for businesses to possess a solid online presence will more than likely lead to social media capabilities becoming a key aspect of job criteria across multiple industries according to Reality Digital, the leading provider of online community software for brands and businesses.

The ability to efficiently communicate with individuals across social networks is rapidly becoming a core quality needed in some industries, particularly areas of business such as digital media and PR. Organisations looking to portray themselves in a certain way online must rely upon their employees to ensure that social media is used to the greatest extent possible.

Social media has already made its value known across the myriad areas of internal business. Human resources departments regularly headhunt and research potential candidates for vacant roles, and customer service teams have begun to adopt Twitter en mass as a means of picking up on consumer issues and also as a response mechanism.

Reality Digital has predicted that the desire to have candidates who are proficient in social networking will spread beyond those businesses solely focused on digital output, as more and more industries seek entry into the digital sphere. The value of social media presences for professional only purposes (LinkedIn for example) may increase as a result of this transition.

Robert Proctor, Head of EMEA for Reality Digital, said: "The role of social media in business has now stretched beyond simply marketing, and as such many more areas of industry have started to see the value in having a solid social media presence. We may see that job candidates with experience in social networking, no matter how small, may hold an advantage over those who do not in a wider variety of industries in the future.

Reality Digital is a leading provider of social network software for brands and businesses, providing them with a means of implementing social networking technology into their existing marketing and website frameworks.

Reality Digital's Opus video social network platform allows businesses to create their own brand focused online community, fostering improved engagement opportunities, in terms of both frequency and value.

For more information, please visit realitydigital.com.

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Pete Goold
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