Trends Are Changing! Brides Are Choosing Bright Colors Over Neutrals and Are Loving Bill Levkoff's Flowing Chiffon Styles

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Bill Levkoff evaluates the trends of the 2010 wedding season

Our clients are becoming more adventurous and trying new fabricsl. We added Charmeuse in our Spring 2010 collection, and the customers have loved it.

Brides are choosing bright colors over neutrals and flowing chiffons. When Bill Levkoff added several new colors in its Spring 2009 collection, the company hoped for an enthusiastic response, but was certainly thrilled that the colors became an immediate hit. Colors such as Terracotta, Canary, Watermelon, Cornflower, Clover Glacier and Cornflower were added to several of the fabrics. Now Levkoff is seeing the popularity of these colors catapult.

"Over years the past several years, Bill Levkoff drew popularity from its more subtle colors. Dresses in earth tones such as Champagne, Taupe, Sable, and Celadon amounted to the bulk of Levkoff's sales. Now with the addition of these brighter colors, brides and bridesmaids are getting much more creative" explains Hallie West, Vice-President of Public Relations and Marketing.

In the past few months, we have seen color combinations such as Terracotta (which is a peachy tangerine) and Watermelon (which is a bright, rosy and dark pink) combined with colors such as Canary (a bright yellow) and Clover. Levkoff has also seen brides choose colors such as Glacier, which is a very light and bright turquoise blue with Watermelon. The vibrant color ccombinations help the bridal party stand out in the crowd and brides are communicating that their bridal portraits are cheerful and gorgeous.

“Our clients are becoming more adventurous and trying new fabricsl. We added Charmeuse in our Spring 2010 collection, and the customers have loved it.” explains West. Levkoff's Charmeuse colors are also available in bright colors, but more subtle tones are alson on the Charmeuse color palette. Another trend Bill Levkoff is a major increase in Chiffon sales, explains West. "We offer the same color options for chiffon styles, so there is an option for any bride. “Our goal was to have our clients have that same choice of flirty and flowing chiffon styles that would let Levkoff comsumers show off their sense of fashion,color and style” says West.

“There will always be brides who are a bit more conservative,” says Hallie West. “Bill Levkoff still gets its fair share clientele who prefer earth tone muted bridesmaids' dresses. But, considering the fact that at one point a majority of our special orders were Champagne and Taupe and Champagne and Sable, we are seeing a shift in trends.

As an industry leader, Bill Levkoff was the first company to introduce black bridesmaids' dresses into the bridesmaids dress arena. Levkoff wants to assure its customers that they are sticking to their roots, and if black is the color you desire for your bridal attire, you don’t have to jump on the color bandwagon.

Bill Levkoff's collections can be viewed on the company Web site. The site's store locator can help customers can find authorized Bill Levkoff retailers. Fans of the company are also urged to follow the Bill Levkoff Facebook Fan page.

Founded in 1946, Bill Levkoff has continued to make brides’ dreams come true, by offering wearable and stylish dresses that make their attendants feel beautiful. Many of these dresses can be worn time and time again. The company continues to grow each year and solidify its position as the industry leader in bridesmaids’ dresses.

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Hallie West
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