Adding suggestive selling to the drive thru, which represents 70 percent of total quick-service restaurant sales, enables us to provide significant value
College Station, TX (PRWEB) June 15, 2010
Texas Digital Systems Inc., a leading provider of visual communication solutions, and Odysii, the world leader in software solutions for targeted suggestive selling, have announced a partnership to enhance Texas Digital’s AccuVIEW order confirmation solution with Odysii's suggestive selling solution. This combined drive-thru solution is designed to increase the average sales ticket per customer. Texas Digital and Odysii have a combined market reach of installations in over 40 countries including several leading quick service restaurants such as Arby's, Burger King, Kentucky Fried Chicken, McDonald's and Wendy’s.
Texas Digital's AccuVIEW Order Confirmation Board enhances drive-thru profits by improving order accuracy, increasing speed of service, and reducing theft and food loss. The integrated solution, incorporating Odyssi's suggestive selling will deliver relevant product recommendations based on previous customer choices, business rules and time of day. This solution provides better results than digital signage with static loops by providing more targeted recommendations that have a higher acceptance rate, and increasing customer satisfaction through a better user experience.
“Adding suggestive selling to the drive thru, which represents 70 percent of total quick-service restaurant sales, enables us to provide significant value,” said Jan Malinovsky, Director of QSR Sales at Texas Digital. “Every percentage point increase in average sale per customer at the drive thru represents a significant boost to profitability, and we are confident that Odysii's unique solution will provide a robust ROI for our customers.”
“We are proud to partner with a company that is leading the market not only in terms of the size of the installed base, but also innovation,” said Benzi Axelrod, VP U.S. Business Development at Odysii. “We are gratified by the positive results we have achieved so far and are pleased to partner with Texas Digital, a market leader with a comprehensive set of QSR solutions.”
About Texas Digital:
Established in 1972, Texas Digital is a leading provider of digital signage solutions, with over 24,000 installations worldwide. Texas Digital’s customers include leaders in the corporate communications, education, cinema, healthcare, sports & entertainment, financial and quick-serve restaurant industries. For more information on Texas Digital and its products, visit http://www.txdigital.com.
Odysii is the world leader in software solutions for targeted suggestive selling. Odysii offers unique solutions that enable businesses to communicate more effectively with on-site customers by using automatic, targeted marketing messages. Based in Tel Aviv, Israel, and New York, Odysii operates in over 25 countries worldwide, helping retail outlets of HSBC, Banco Santander, Credit Agricole, Orange, KFC, 7-Eleven, HEB, Hilton Hotels and Blockbuster to increase sales, cut-in store communication costs and deliver a superior customer experience. To learn more, visit http://www.odysii.com.