Regaining Consumer Control Over Insurance Sales Abuses

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Are Free Insurance Quotes Really Free if You Pay with your Privacy and Personal Information? New website allows any anonymous Internet user to compare auto insurance premiums by insurance company without entering any personally identifiable information.

Example Rate Table

"...we can reduce the abuse of personal information by sales people in the insurance industry," says CEO Mitch Brandow

Jennifer Brandow of Fall City, Washington wanted to shop for auto insurance last month after buying a new Honda Pilot, so she went online and submitted her personal information to one of the many free insurance quote websites, hoping to get back instant rate information. Unfortunately, her consumer nightmare was about to begin. What she didn't realize was that her personal information had then been immediately sold to ten different insurance companies, each of which began repeatedly harassing her for weeks with phone calls and emails trying to sell her new auto insurance policies that were actually more expensive than what she already had. As many consumers before her have done, Jennifer threw up her hands in frustration and ended up staying with her current insurance carrier. The situation, however, ignited an idea in her husband, an executive in the Internet industry, who was inspired to create a new website that would allow consumers to compare insurance rate information without sharing any personal information.

Today this new website is launching, FreeInsuranceQuotes.org that squarely puts power back in the hands of the insurance consumer, allowing any anonymous Internet user to compare auto insurance premiums by insurance company without entering any personally identifiable information. Most consumers do not realize that insurance companies are required to submit rate information to the state insurance commissioners. Unfortunately, this information is usually only accessible to the general public by scheduling an appointment to access a "public computer terminal" located at the commissioner's office. FreeInsuranceQuotes.org has created simple, straight-forward standardized rate tables for a variety of consumer profiles that any Internet user can access from home.

FreeInsuranceQuotes.org allows consumers to hone in on the two or three insurance companies offering the most attractive auto insurance rates for their consumer profile, and not waste time applying to an insurance company only to learn their rates are higher than what they are currently paying. On the FreeInsuranceQuotes.org website, the consumer simply chooses the demographic and driving profile closest to his or her personal situation, and the site displays a simple comparison rate table. Rate information is currently available on the site for roughly fifty percent (50%) of the US states. The company plans to cover 100% of US states and extend beyond auto insurance to include home, health, and life insurance by December of 2010. In the meantime, the company is urging consumers to contact their state's insurance commissioner if they reside in a state that does not release this information to the public over the web.

As consumers become increasingly bombarded by unwanted sales pitches after their personal information is sold to multiple sales people as a "sales lead," forward thinking companies such as Google and Zillow have recently pioneered the concept of anonymous rate quotes in the mortgage industry. FreeInsuranceQuotes.org is now applying this consumer-centric model to the insurance marketplace. "We see what Google and Zillow are doing with anonymous rate quotes in the home loan marketplace, and feel strongly that we can reduce the abuse of personal information by sales people in the insurance industry as well," says Mitch Brandow, CEO of FreeInsuranceQuotes.org.

About FreeInsuranceQuotes.org. FreeInsuranceQuotes.org is focused on the empowerment of consumers in the insurance industry. The company analyzes rate information filed with state insurance divisions, and then makes this price comparison information available to anonymous consumers in an easy to understand format so consumers can save time and reduce sales harassment. When the consumer is actually ready to buy a new policy, the company helps the consumer reach out to a specific insurance company for an exact quote. FreeInsuranceQuotes.org is owned by On Insurance, Inc., which is based in Seattle, Washington.

FreeInsuranceQuotes.org Press Contact
Mitch Brandow, CEO
mitch(at)freeinsurancequotes(dot)org
(206) 855-6261

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Mitch Brandow
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