Apex, NC (PRWEB) June 17, 2010
InfoCreative Communications (http://www.InfoCreativeBiz.com) announced today their new consulting service in developing and writing customer case studies. InfoCreative Communications provides marketing solutions for B2B companies and consulting firms.
Case studies play a crucial role in establishing credibility for a company, especially B2B companies, because their sales cycle is longer than other businesses. B2B buyers look for tangible proof of results and credibility, and case studies, done correctly, can provide both.
Betty Tew, principal of InfoCreative Communications, says that getting case studies done can be a challenge for any size company. Case studies require planning, managing, and skillful interviewing. Small consulting firms can also benefit from case studies.
"The beauty of the case study," says Tew "is that it lets the customer speak in their own words. It combines the endorsement of a testimonial with the objectivity of a factual event. It also tells the story of the customer's engagement with the company, so prospects can see almost first hand how the company works with clients."
Case studies are also called success stories or customer stories. The marketing impact of case studies is high because of their memorable story approach, the credibility they engender, and their versatility. They can be used in a number of ways and provide a good return on investment.
InfoCreative Communications is a copywriting consultancy serving B2B companies and consulting firms. They help companies market their unique and innovative solutions with case studies, white papers and other edu-marketing content. For more information, please visit http://www.infocreativebiz.com.